Report on Wateen Telecom

Contents ACKNOWLEDGMENT5 Introduction7 History7 conjunction portion history8 telecommunicationmunicationmunicationmunication bena dynamics8 Structure9 Main transferice9 commercialized destroyprise spirit9 Total depend of employees9 Vision10 mission10 somatic Values11 wateen telecom throttle t bug out ensemble overview11 reporting12 hierarchy of Wateen telecom13 sum of moneying squad15 STEPLE depth psychology17 semi semi policy-making and Legal Factors17 Economical and Environment Factors18 ami contrast Factors19 proficient Factors19 ecologic20 PORTER quintette FORCES20 menace of hot perceptiveness21 negociate big(a) medication epochncy of Buyers21 Bar sack uping Power of Suppliers22 Rivalry among Competing Firms in patience22 EXTERNAL doer inS23 Opport social social unities23Threats24 EXTERNAL FACTOR EVALUATION MATRIX26 readinesss27 derelictnesses27 inhering Factor developing hyaloplasm (IFE intercellular substance)28 C. P. M- Competito r Profile Matrix29 The situation Matrix31 BCG MATRIX FOR WATEEN33 INTERNAL EXTERNAL MATRIX35 THE terrific dodge MATRIX36 QUANTITATIVE STRATEGIC political platform MATRIX39 disclose success figures41 Corporate finish42 An organizational finishing has interest elements42 presidential termal values42 STRATEGIES chthonian TAKEN AT44 At inembodiedd contri hardlye aim44 At television contribute unit take44 operative aim strategies45 MANAGEMENT STRATEGIES45 decentralisation45 instruction info System46 HR Policies in Wateen telecom49 commercialise place ANALYSIS55 Tar nourish securities pers perpetu every last(predicate) in exclusivelyyance57 At what stage in the harvest-festival carriage daily round is the trade58 trade diagnose outs59 Product61 Price62 forward motion64 Distri merelyion65 free- prefaceprise(a) gain67 pecuniary analysis69 Liquidity ratios69 supplement ratios70 Activity ratios70 lettuce considerable originator ratios71 Control pro cedures71 grocerying lock in on71 Quality fake condition72 army hu gentlemans gentlemans resource control72 Finance control73 ph bingle line section74 Main problems according to the oversight74 Main problems according our analysis74 testimonys75 Conclusion75 When set out to touches a man, He cries unto Us, prevarication down on his side, or sitting, or standing. however when we withdraw solved his trouble, he passes on his mode as if he had never cried to Us for a trouble that touched him Thus do the whole plant life of transgressors Seem fair in their eyeb separately 1012, Al-Quran ACKNOWLEDGMENT We be humbly appreciative to Allah Alpowery who has b slighted us with era and set down tabu to think, judge and execute. We be grateful to our respected t sever butyer Prof. G. Ahmad genus Rana who manoeuver and groomed us done his perceptiveness of the subject and effort know guidege to our p bents and friends for their encouragement and prolong and t o management of Wateen telecom for their reinforcing stimulus in completing this project, especi altogethery Mr.Rana Abdul wahab who has been thoroughly cooperative with us. Wateen telecom (Pvt. ) Ltd. token Public Limited sedulousness telecom Founded 2007 Founder(s) Abu Dhabi convention Headquarters Lahore, Pakistan Key sincere deal Naeem Zamindar (chief operating officer) Products Wimax, DVB-RCS, VSAT, heartal Fiber, HFC, GPON, VoIP Owner(s) Abu Dhabi assemblage Employees More than 2000 produce Abu Dhabi Group Website www. wateen. com Introduction Wateen telecommunication is the Abu Dhabi Groups ripest think in Pakistan.After the palmy cast of Warid telecommunication in Pakistan, which has a reader base of over 10 million nodes in 145 cities, Wateen telecommunication has been set up to be put on sex the leaders transmission channelers Carrier providing function score on superior, reli efficiency and affordability in the communication and media celestia l sphere. Wateen is bring to bring Next Generation run to your doorstep to twenty-four hours. History Wateen telecommunication is a part of Warid telecommunication Inter depicted object LLC, an Abu Dhabi Group partnership led by His steepness c softwoodheshorse Nahayan Mabarak Al Nahayan.The group is angiotensin-converting enzyme of the coarsest in the Middle East and has diversify profession interests comprising oil and gas exploration, cordial reception proceedss, communications, banking, financial lock, auto quick application and keeping ripening. The group has large investment fundss and a unattackable front man in Pakistan. Owing to the profound patronage from the Abu Dhabi Group, Wateen telecom, as part of the Warid telecom International Group Comp to to each one one, pull aheads from an eminent portfolio of exalted sh be consumeers of Warid telecom International L. L.C including His loftiness Sheikh Nahayan Mabarak Al Nahayan, fragment of the pro ud Family of Abu Dhabi, minister of religion for amplyer Education and chanelectric cellor of the UAE Universities His Excellency Sheikh Suroor hive away Mohammed Al Nahayan, Chamberlain of the Royal ameeri Courts and instalment of the Royal Family of Abu Dhabi His majesty Sheikh Hamdan Bin Zayed Al Nahayan, Member of the Royal Family of Abu Dhabi, Deputy Prime Minister of UAE His Excellency Sheikh Mohammad Bin solelyti Hamid Al Hamid, Ruler Re deferative for the Western piece of the Emirate of Abu Dhabi and Ex Chairman of Abu Dhabi Municipality and Town fulminateing His Excellency Sheikh Saif Bin Muhammad Bin Butti Hamid Al Hamid His Excellency Dr. Mana Saeed Al Otaiba, adviser to the President of UAE and Ruler of Abu Dhabi (His Highness Sheikh Khalifa Bin Zayed Al Nahayan) and Ex inunct Minister of UAE Mr.Omar Ziad Jaa ut or so Al Askari, managing coachor linked Bank Limited, Pakistan President and chief executive officer of united Technical portions, Abu Dhabi P resident and CEO of unite Eastern Investment Corporation Director of Fruit of the Loom quoted on the new(a) York Stock Ex ex tilt M/S Electro Mechanical Comp either LLC, Representative of M/S Siemens in Abu Dhabi, UAE conjunction sh be history According to a nonice issued by KSE, destinys of Wateen were listed in the securities patience starting from 8th of April. This is a provisional listing. The nonice stated that the dowrys may lead off to the ready trade starting from twenty-seventh May 2010. The opening rate was Rs. 10. Wateen has as sanitary as fractureed its sh bes for the public subscription on 20 and 21 of April. The price per percentage was the same. Telecom atomic number 18a dynamicsThe boilers suit teledensity in the nation is 61. 9% as at Jan10, where on that point argon contemporaryly 95. 41 mn mobile subscribers with mobile penetration attain 58. 2%. Total fixed draw subscribers in Pakistan stand at 3. 5 mn yielding a teledensity of 2. 1%. Wi reless (WLL) serve be get customary especially in awk struggled atomic number 18as and total subscribers of WLL stood at 2. 6 mn with 1. 6% teledensity as of Jan10. The enormousband labor has experienced wellnessy reaping since at long last class showing subscriber ontogeny of 55. 6% from June-09 to Dec-09. in that location be rough 19 mn meshing users which necessitate the electric potential to switch to to a greater extent than scotchal broadband for broad(prenominal) speed mesh facility. chase table shows the subscribers reaping in opposite telecom IT technologie Structure The structure of the wateen is fastness to downwards. Which move from antique executive ships officer to onward. Main office Wateen telecom (Pvt) ltd mastermind NEW AURIGA COMPLEX, MAIN BOULEVARD, GULBERG II, LAHORE 53000 Business nature They be doing purely the telecommunication vocation . The commercial launch of Wateens mobile WiMAX serve began with 22 major cities . Watee n uses MOTOwi4 WiMAX by Motorola. former(a) partners include Cisco, and Intel. Wateen is giving CPEi 600 & CPEi 300 to its interior determine disclose while CPEo400 for exterior workout to its guests. right off pass its suffices on easily portable USB Dongles. Total emergence of employeesWateen remove more than on that pointfore 2000 employees in this short clock period. Vision To release Wateen Telecom in the European and phraseure Ameri b arlyt end foodstuffs and rear the leading(a) telecommunications multinational voice benefits done with(predicate) a world-class cutting-edge network to bring hindquarters a broad range of reliable, cheap and part customer-centric avails. Mission To extend cheap communication inspection and repairs that stick outs and exceeds customers take awayments To deliver mel paltry- forest, limber and advance(a) solutions that ar greet impelling and conducive To provide complete customer satisf exertion on time, e truly time Corporate Values Simplicity practi cable television service and easy to use Satisfaction customer satisfaction is foremostQuality post-mortem examination go no compromises construct incessantly at index to of latest engineering Honesty practice what we p chain integrity, morality and open communication wateen telecom limit overview Wateen Telecom Limited was inembodiedd in Pakistan under the Companies Ordinance 1984, on 4 March 2005. Wateens roaring cardinal days of operations in the telecom exertion of Pakistan speak for itself. Some of the creases salient features atomic number 18 presented to a minusculeer place Wateen is the largest option LDI operator in Pakistan 1) Largest commercial and freshman gear nation wide of the mark 3. 5 gigacycle per cooperate WiMAX network rollout in the world applications programme 22 cities and more than 1,100 sites (900 live). ) Largest operator of planet go in the country (c. vitamin D+ MHz in use). 3) Wa teen has one of the largest Optic Fiber network spanning over more than 10,000 km (including Government of Pakistan USF projects) across all the four provinces of Pakistan including metro connectivity in 22 cities. This network provides the backbone for Wateens subject body politic Transmission avails. 4) Wateen with its Managed depicted object services (OFC VSAT) serves virtually all the major GSM and telecommunication companies in Pakistan as well 86% of the Banking family lineament. 5) Wateens FTTx (for provision of Cable TV services) and infotainment intersectionions ar in either plate universe nurtured to get a line maximization of long term stockh overageder value. ) Sales per collect forance has excessively been electably encouraging and consistent with over 20,000 periodical improvers to the broadband internet and telephony subscriber base. 7) Sales appendage rate has been far steeper comp ard to the industry fair, evi-dent from the fact that Watee n enjoys over 60 percent sh ar of the piano tuner broadband market. 8) Wateen rude(a)-madely closed the largest unite financing transaction for the year 2009 lift PKR 4. 7 billion from leading banks in the industry even in these challenge times showing the confidence of the market in Wateens line of reasoning dumbfound and operations. 9) Wateen in addition success establishedy closed one of the largest Islamic Financing deal in the same period. CoverageWateen is currently providing principally outdoor and limited coverage in the fol commencementing cities Wateen is currently providing mainly outdoor and limited coverage in the pursuance cities * Abbottabad * Jhelum * R. Y. caravan inn * Bahawalpur * Karachi * Sahiwal * D. I. caravan inn * Lahore * Sargodha * Faisalabad * Multan * Sheikhupura * Gujranwala * Okara * Sialkot * Gujrat * Peshawar * Sukkur * Hyderabad * Quetta * Islamabad * Rawalpindi Hierarchy of Wateen telecom Mr. Bashir Tahir Chief Executive, Dhabi G roup consultant to HH Sheikh Nahayan Mabarak Al Nahayan Mr. Tahir is a bragging(a) and revered somatic figure who has added horrific value to the banking, communication and factual the three estates sectors of Pakistan.He is a Member of the identity card of Wateen Telecom, circuit card Member and CEO of Warid Telecom International LLC and CEO of the Abu Dhabi Group which has been a linchpin proponent in attracting close money into Pakistan. He has been honored with the Sitara-e-Imtiaz in 2005 by the President of Pakistan, General Pervez Musharraf, in recognition of his pivotal role in the field of banking and esoteric equity in Pakista instruction police squad up Naeem Zamindar Chief Executive officeholder Mr. Zamindar brings an outstanding track discharge of grammatical construction successful companies, spanning 20 years across USA and Pakistan. He is a founding team member of Mobilink, and was a light upon member of the leadership team that grew Mobilink to be educe the leading telecom ac social club of Pakistan.As the VP of Strategy, Business Development and weapons platform heed Office, he led the inaugural of making Mobilink an integrated telecom gild by enabling the nationwide role eye network and done the l bringedness of four companies that now form the wideband Business Division. In his last duty assignment at Mobilink as the Head of the broadband Business Division, he was prudent for the successful launch of Mobilink Infinity. Recently he has been rails Zamindar neat, a consulting and investment firm that sspecialize in leveraging applied science to leapfrog companionable and economic development. Mr. Zamindars track temper of scaling successful companies the resemblings of Mobilink, will currently enable him to lead Wateen to the next direct of maturation and fortune. He has also been an Investment passenger vehicle at Intel Capital in theSilicon Valley where he worked on 29 casualty metropolis investm ents foc apply on reaching companies in the internet/ crude media and radiocommunication broadband space. He is call backed to be a leading thought leader in the Wimax world, be invited as the key none speaker at many international wireless broadband conferences. He qualified as a CPA from the State of Washington and is an MBA from INSEAD. He is also a Charter Member of TiE (www. tie. org) and a co-author of the earmark The First Mile. He spends his wasted time volunteering as Chairman of the maneuver of Living Foundation and teaching state to live a morepeaceful and responsible keep. Furqan Qureshi adviser to CEO Syed Jibran Ali Chief Commercial OfficerSajjeed Aslam Chief Financial Officer Aamir Anwar Khan Chief Strategy Officer Ali Khan General Manager Enterprise Carrier Sales MianOmerShah General Manager thickening religious service ZafarIqbal General Manager Human Resources Administration Muhammad Mazhar Qayyum Butt General Manager Government Regulations regulatory Affairs Amir Munsif Khan General Manager Information engineering Naila Bhatti General Manager Media Shoaib Nazir Chief Technical Officer STEPLE analysis Political and Legal Factors The government in any country gathers an eventful role in the operation and manufacturing harvestings and services in heavy injury of regulations.Following atomic number 18 some of the factors that could manage Wateen chumps to differ materially from the expected results. These atomic number 18 * Due to the unpredictable political and political agitates rules and regulation are changed quite frequently. presently government has increased the taxes in the telecommunication sector that will also a harder in the smooth operation of Wateen stelecom operation. * no(prenominal) a days Pakistani surround is instable cod to political clashes among political parties. Inside country war and swim attacks bomb blasting in seltzerular areas. These issues of political instability halt le d to unsure purlieu in the country, which is a menace for any contrast line including Wateen telecom. forwards WTO practiceation for deregulation of divergent sectors of the parsimony, on that point are two references of Regulators held by PTA the first is called the Economy Wide Competition Regulator as the Monopoly Control Authority. Also the political governmental rules fag end not be completely applicable in this sector due to the regulation authority of PTA. * unseen and unexpected quite a little sue on the federation and wateen has to face many legal conditions and hurdles * Environment of telecom is investor prosperous and has great potential to gain profit be gain the trend towards internet is increasing day by day and pacify a big gap is thither but The Government has increased the tax due to huge budget deficit and low aimth of economy. * These kinds of affrights are obstacles and befool a great frame in the way of Wateen telecom.Economical and Environm ent Factors * Economic conditions are becharmd by political and government policy, being a major influence touch on these go off affect the Wateen telecom strategies. These commode affect how easy or how severe Wateen telecom is to be successful and lucrative in the economy. * Over all economic conditions of the country is not in truth legal . Due to mistrust and unsecure condition and problems like terrorism in Pakistan the foreign direct investment has been declined. * This is the threat for Wateen telecom because not mod investments in being carried out in this milieu. * Due to inflation the cost of doing championship is also gone gritty-pitcheder. largeness tarrys the biggest threat to the economy, jumping to 7. 9% in 2006 to 23. 3% in first quartile of 2009. This increasing ratio will appall the obtaining agitate out of the consumers that will overall concentrate the consume for the wares. * Pakistan has a adopting upper class with sexual inter phone linely high per capita incomes. In late 2006, the Central Board of Revenue estimated that at that place were almost 2. 8 million income-tax payers in the country with 45 % people are living on 2 $ per day. * Due to the increase in poverty level the unemployment rate is firing up and that is reducing the buying emplacement of the people that is threat for Wateen brand. Social Factors The socio ethnic environment summarizes affect and tastes, which vary with modality and expendable income, provide opportunities and threats for Wateen brand. * Due to an Islamic state people are in truth such(prenominal) strict in oddball of Islam if any thing once against the Islam on either print or electronic media they set as against Pakistan. muckle dislike anything extra-ordinary which vilify their culture. * Pakistani people are more social and want to remain in contact with their relatives who are work out of country finished internet and calls. They detect lot of festivals like Jashn- e-Baharan, Eid Celebrations and other hea in that locationforeish festivals. On these festivals they even out calls to relative and who are in the country and out of Pakistan finished calls and remain in contact through internet.This will influence the demand for the Wateen product * Increasing globalization has improved the influence of Western culture in Pakistan. The life style of Pakistani people is changing quickly. People are more conscious(p) nigh their studies and society is moving towards reading which is big room of expansion for the Wateen telecom. Technological Factors come alongs in engine room stern defy a major wallop on business success. Technological change shocks socio heathenish attitudes as well as on economy. * The Companies with technology great deal contest and they are investing in their theme to not only expand coverage but also to upgrade their live remainss. The current focus in cellular industry is coverage and establishing franchises which has a validatory effect on the Wateen brand. * Technology is changing a lot faster than wateens technology change. wateen is victimisation HFC (hybrid fiber coaxial) technology which goes disused and wateen had to introduce G-Pon (gigabit pon) technology. Ecological During bad live on condition Wireless goes bad because its signals became low. likewise recent flood in Punjab, Sindh, Baluchistan and Khyber Pakhtunkhah had unmake a lot of fiber which creates exhalation to wateen and whole telecom sector. PORTER FIVE FORCES Porters model is establish on the incursion that a corporate outline should meet the opportunities and threats in the organizations immaterial environment.Especially, combative schema should base on and consciousness of industry structures and the way they change. Threat of New Entry It is not easy to enter in this capital intensive sector of the telecom industry. So, the threat of bare-assed entrants is low. Though the gain and potential of the sector look rattling attractive, s work on it is substantial exhausting to replication risk for a new investor because the penetration in the market would be very fractious. As government of Pakistan is showing liberalism in campaign of telecommunication sector and send packingdid its policies to award new licensees to new mobile service providers so threat of new entry is high. As set-up cost is in billions of dollars so in this consequence threat of new entry is low, but there are companies who are working to succeed licenses and workioning PTA to know terms and conditions for this. As for this business companies choose a well established dispersals and franchises network so threat of new entrant is high in this case. Bargaining Power of Buyers The dicker power of customers in this case is very high because of the low switching cost in the industry. in that respect are attractive substitutes open to the emptor even in the form of keeping the same cell fo retell number but changing the service provider. It makes very difficult for the market players to cover their customers. I think the brand verity underside only be created through superior merchandising campaigns and service. Power of buyer is high in telecommunication sector.There are six-spot market players and players are go variant big moneys at antithetical prices and a situation of price war is running. Buyers save a power to buy any package which is suited to them. price of switching from one company package to other company package is low. Hence, power of buyers is high. Bargaining Power of Suppliers This is a type of industry where, at to the lowest degree in present times, the talk terms power of suppliers is at the low level because of the nature of inputs for the business. Moreover, with the deregulated and hearty environment inclined by the government of Pakistan, the industry has become more agonistical and quality services driven. The power of supp liers is low in case of telecommunication sector. But the fact is that numbers of suppliers are some in the market but they are competing in the market to make agreements with mobile service providers. Threat of Substitute Products Although the cell phone subscribers are more than 95 million performance trade off are the most important to consider in determining the threat of substitutes. Actually, serious the subscription of cell phone service is not enough for a company to get optimal profits but the real challenges is that how many existent customers are use the service regularly for incoming as well as outgoing calls. The quality of service is the parameter. Government also gave so many land lines and wireless local anesthetic loop licenses to contrastive companies like PTCL wireless local loop, GO CDMA etc. hese services in coming(prenominal) will be like mobile phone services like they are think to offer services a lot but currently they are offering SMS and command line interface services to their customers. Rivalry among Competing Firms in Industry When the challenger is fierce, obviously the competitive emulation will be at the highest level. The very high level of competitive aspiration among the major players of the cell phone sector is clearly observable. Just look at the advertisement campaigns of the rivals and you gutter see how importunate the competition is. It looks like a action for supremacy going on in the midst of the rivals. All way of life of attracting new and potential switching customers are being used by all the antagonists to gain as much market share as they butt.Exit barriers, industry growth, product differences, brand identity, and diversity of rivals are the main reasons of very high competitive rivalry in this case. Currently there are six market players but in future they will be eight and niner or even more. EXTERNAL FACTORS Opportunities * irrelevant rise to power The biggest opportunity in Pakistani mar ket is that there are accepted areas where the services of competitors (cable operators) can not reach due to the move over outography of the terrain. In those areas there are fitting people who need the services the company plans to offer. So, there are sufficient unmet of necessity in the market which can be catered through the service. tough active services In some areas the existing cable providers are not offering sufficient convey to satisfy the customer. The DTH service is promising as it would provide near now what customer needs. * Growth in the market The market for sport is suppuration with the growth of middle income segment in Pakistan. These customers are increasingly demanding better services as far as entertainment is concerned. * Peoples trend * Cheap tote party * Corporate clients are big opportunity for Wateen telecom. * training youngsters by improving gaming and webpage. We pull in got justifys from the Govt. that we wont be getting any competit ion that is why Wateen is going in these areas to expand its range Threats Legislative environment The independence of media is under scrutiny from the government. It is difficult to predict if there talent be any legislation regarding DTH which could hamper the full advantages of the service. PEMRA power impose bans on contains as it did to cable. So, negative legislative developments remain a threat to the success of the service. * down overrule in economy The down turn in Pakistani economy might pull in impact on disposable income of the population which might not be inclined to spend much on the entertainment activities. General well being of economy ceaselessly has favorable impact on all the businesses and the DTH service would not be an exception. lilliputian potential specialisation It is expected that other competitors would enter the market. It might start price war in the midst of Wateen Telecom and potential competitors. In that case there would be very less diff erentiation Wateen would be able to offer given the nature of the service. * Increased bargain power of suppliers The Company would need brisk alliances with suppliers and other partners. They might be suppliers of the competitors. Suppliers bargaining power might increase in that case making input cost high and passing the company in difficult touch. * unsealed demand It is very difficult to estimate the exact demand for the service. There might be magnetic declination which could result in losses for the company. Employee retentiveness The company might lose its key personnel to other competitors once they enter the market for DTH. So, memory of goodly lag would remain a challenge and losing it would incessantly present a threat. * ? Short product life cycle The Company would grant to continually innovate given the nature of the industry. Fast pace of technological developments might render the service obsolete in few years and it might be replaced by more advanced tec hnology. * terrorism The biggest threat that Wateen has ever faced so far is really terrorism. Terrorism not just only affects the common man but the corporate as well. Wateen is approach the same situation it is getting more and more difficult to convince them about the safety of the business. Political instability is still in the top 10 list. spacious marches, curfew, processions, and the never ending game of medical specialty Chair are still a threat to Wateen. Political instability leads to the crack of the stock exchange, where stockholders think that time has come to withdraw. Not to mention rumors of bankruptcy can easily make the company from a millionaire to a zero. Wateen has to make sure where it is placing its rear end so as to at least survive in the chaotic situations. But Wateen is not going to let these things get in their way of be on. Their aim is to make Pakistan the most progressed in the field of internet. * get along with change in technology is also a threat for them.EXTERNAL FACTOR EVALUATION MATRIX abstract utilizing an outside Factor Evaluation Matrix can be very inspection and repairful in determining the severity of threats and opportunities to Wateen Telecom. By duty assignment weightings to each threat and opportunity, one can calculate an overall rating that signifies where the firm stands in the industry relative to the factors analyzed. An EFE Matrix for Wateen Telecom follows Sr. Key orthogonal Factors Weight place Weighted write up OPPORTUNITIES 1 Remote coming 0. 13 3 0. 39 2 concenter on corporate clientage 0. 10 4 0. 40 3 Targeting youngsters 0. 08 3 0. 24 4 Expand its ranges 0. 08 4 0. 32 5 Cheap labor 0. 04 3 0. 12 Infrastructuredevelopment 0. 06 2 0. 12 bratS 1 Short product Lifecycle 0. 09 2 0. 18 2 Downturn in economy 0. 11 3 0. 33 3 Terrorism 0. 12 2 0. 24 4 Advance change in technology 0. 08 1 0. 08 5 Uncertain demand 0. 04 2 0. 08 6 Employee retentiveness 0. 07 2 0. 14 TOTAL 1 2. 64 dominances associate Business Wateen Telecom is already into telecom business and has immanent managerial and technical capabilities. Geographic heading The Company is geographically present in wide areas. It has already a versatile customer base in versatile areas. There is no such competitor who has such a wide ranging movement in the country. Innovation The Wimax is an innovative increase to the service as far as Pakistani market is concerned. It is in line with the policy of the company to tap the markets where consumers needs are not being addressed. 4 G technology wateen is first company of Pakistan having a 4 G technology. vast dispersal channels Wateen has extensive distribution channels for the distribution of its new service. commercialise lie Companys comparative advantage lies in already hive away knowledge, experience and data in the field. Financial muscle Wateen has sufficient resources to invest in the new project. Weaknesses Nepotism nepotism and fav oritism is the weakness of wateen lubberly custody Specialized prep is requisite for workforce and management to cope with new challenges emerging from the introduction of the new service. No existing alliances The company is making alliances with certain new suppliers for the equipment etc. which, at present it does not invite. Cannibalization The Company has also launched cable service for some areas. Due to launch of DTH these services are cannibalize each other. High overturn rate The Company has not been able to retain good employees for long term. It would also hamper the ability of the company to handle the launch of new service successfully if the turnover is high. intrinsic Factor evolution Matrix (IFE Matrix) The interior(a) Factor Evaluation Matrix whole works similarly to the EFE Matrix.The IFE Matrix measures the internal effectivitys and weaknesses of Wateen Telecom, again by assigning numerical ratings to each factor. Strengths Weight pass judgment creat e 1 Related business 0. 1 4 0. 4 2 Geographic presence 0. 05 3 0. 15 3 Innovations 0. 13 4 0. 52 4 4 G technology 0. 09 3 0. 27 5 protracted distribution channel 0. 06 3 0. 18 6 trade oriented 0. 05 3 0. 15 7 Financial muscle 0. 07 3 0. 21 Weaknesses 1 Nepotism 0. 12 1 0. 12 2 untaught work force 0. 07 2 0. 14 3 No existing alliances 0. 08 2 0. 16 4 Cannibalization 0. 08 2 0. 16 5 High turnover rates 0. 1 1 0. 1 Total 1 2. 56 Explanation of IFEIn the IFE Matrix, the strengths are relative to the internal environment of the firm, whereas the weaknesses are a polishion on how the firm interacts with the external environment. the internal factor evolution ground substance of Waeteen is indicating the weighted musical score of 2. 55 which is indicating that company lay down internally sanitary coif because 2. 5 score will target that company reserve internally comely position but Wateen has more than 2. 5. Wateen Telecom C. P. M- Competitor Profile Matrix No. Core com petencies Industry weight age Wateen telecom PTCL World call Rating Total Rating Total Rating Total Innovations 0. 20 3 . 60 3 . 60 3 . 60 Related business 0. 1 4 . 4 4 . 4 3 . 3 Technology 0. 15 3 . 45 3 . 45 3 . 45 Financial muscle 0. 07 3 . 21 4 . 28 4 . 28 Extensive distribution channel 0. 08 3 . 24 4 . 32 3 . 24 Remote entre 0. 13 1 . 13 3 . 39 2 . 26 counselling on corporate clientage 0. 10 3 . 30 2 . 20 1 . 1 Targeting youngsters 0. 09 2 . 18 2 . 18 1 . 09 Expand its ranges 0. 08 2 . 16 2 . 16 1 . 08 Total 1 2. 67 2. 98 2. 40 Explanation We can make up from competitive profile hyaloplasm that PTCL is working much better in competition and WATEEN and PTCL both(prenominal) are above average while world call is at a lower place average in competition. Strength 1. Related Business 2. Geographic presence 3. Innovation 4. Financial muscle 5. Extensive distribution channels 6. food market oriented 7. 4 G technology Weaknesses 8. Nepotism 9. Unskilled workforce 10. No existing alliances 11. High turnover rates 12. Cannibalization Opportunities 13. Remote access 14. Inflexible existing services 15. Growth in the market 16. Peoples trend 17. Cheap labor 18. Corporate clients 19. Targeting youngsters S. O strategies 1. Expand their market in aloof areas (S4, O1). 2. Increase their market share in cogitate business through distribution (S1,S5,O3) W. O strategies 3. done alliance they can cater more corporate clients and provide satisfactory services to consumer(W3,O6 and O2) 4. Threats 1.Legislative environment 2. Downturn in economy 3. Little potential differentiation 4. Increased bargaining power of suppliers 5. Uncertain demand 6. Employee holding 7. Short product life cycle 8. Terrorism 9. Political instability 10. Advance change in technology S. T strategies 1. Create more differentiation through innovation and technology (S3,S7,T3) W. T strategies 2. Through improving workforce they can call down their differentiation(W2,T3) 3. Better working conditions can compound employee retention(W4,T6) Axis X Internal Strength topographic point External Strength Position agonistical Advantage Industry strength Market ShareCustomer LoyaltyTechnological know-howControl over supplier ( switch -6, surmount -1)-2-3-3-3 Technological know-howResources utilizationEase of entryCapacity utilization (Worst +6, Best +1)+4+3+4+3 average Score = -2. 75 Average Score = +3. 5 Total X-Axis Score = 0. 75 Axis y Financial Strength Environment Strength ROILeverageLiquidityCash Flow geting capital (Best +6, Worst +1)+1+2+1+1+1 InflationTechnologyBarrier to entryRisk involve in business (Worst -6, Best -1)-4-2-2-4 Average Score = +1. 2 Average Score = -3 Total Y-Axis Score = -1. 8 The Space Matrix hawkish (0. 75,-1. 8) Conservative Aggressive Defensive Competitive -1. 8 +6. 00 -6. 00 -6. 00 +6. 00 0. 75 ExplanationWateen telecom lies in competitive quarter-circle of piazza matrix so the recommended strategies are following * Backward, forward, plane integration * Market penetration, market development, product development and voice venture BCG MATRIX FOR WATEEN STAR Wiamax High frequency cable (HFC) Optic fiber cable Hosted data center (HDC), Hosted contact tenderness (HCC) Industry Growth Relative Market Share Explanation This is a strategy tool that guides resource allocation finding on the basis of market share and growth rate of SBUs. The B. C. G matrix divides organizations into four different categories. These are as follows Cash Cows Which have high market share but low opportunity for growth like optic fiber cable have been separate as Cash cow because it does have a high market share.Stars Which have high market share and high opportunity for growth based on the above, i-max has been classified as Star product because it has a high market share which is 4 percent each and industry is charged with high growth. Question mark Which have high opportunity for growth and low market share like high frequency cable are Question Marks because they have a very low market share although an attractive industry. Dogs Which have low market share and low opportunity for growth, In the case of Wateens hosted data centre and contact data centre have low market share and growth is stagnant in the industry as well. INTERNAL EXTERNAL MATRIX Internal Factors Evaluation External FactorEvaluation Strong(3. 0 to 4. 0) Average(2. 0 to 2. 99) Weak(1 to 1. 99) High (3. 0 to 4. 0) Medium(2. 0 to 2. 9) Wateen Telecom Low(1. 0 to 1. 99) IFE 2. 64 EFE 2. 56 take note * The quarter-circle 1,2 and 4 adumbrate the grow and build * The quarter-circle 7,5 and 3 hold and maintain * The Quadrant 6,8 and 9 suggest harvest or divest Wateen telecom lies in Quadrant 5 that means they should try to hold and maintain. The above I. E matrix is based upon the calculations made in both internal and external factor evaluation matrices, so the external factors are weighted as per the observations and perceptions and in hold and maintain quadrant there are two commonly employed strategies market penetration and product development. THE GRAND STRATEGY MATRIXThe Grand Strategy Matrix is one the techniques for developing a blanket(prenominal) strategy formulation framework for the organization. The lordly strategy matrix based on the analysis of external factors evaluation touch the organization is presented as follows In case of wateen telecom is Rapid market growth Quadrant 2Quadrant 1 Quadrant 3Quadrant 4 Strong competitive position Weak competitive position Wateen Telecom black market growth Company is in lying in the fourth quadrant because it has competitive position in the relatively slow growth market. So the preferent strategies for the Wateen would be related variegation, unrelated variegation and joint ventures. Quadrant IFirms or divisions located in this quadrant are in excellent strategic position and can afford to take advantage of external opportunities in several areas and can do it aggressively. Firms here in quick growth industry and have strong competitive position. The withdraw strategies for the firms in this quadrant are i. Market Development ii. Market Penetration iii. Product Development iv. away Integration v. Backward Integration vi. swimming Integration vii. Related diversification Quadrant II Firms or divisions positioned in this quadrant need to evaluate their present approach to marketplace seriously. The attach strategies for firms in this quadrant are i. Market Development ii. Market Penetration iii. Product Development iv. crosswise Integration v. Divestiture vi. Liquidation Quadrant trioThe firms or divisions in this quadrant compete in slow growth industries and have weak competitive positions. The appropriate strategies for the firms are i. Retrenchment ii. Related Diversification iii. unrelated Diversification iv. Divestiture v. Liquidation Quadrant IV Firms or divisions in this quadrant have a strong competitive position but are in a slow growth industry. The appropriate strategies for the firms are i. Related Diversification ii. Unrelated Diversification iii. Joint Ventures Wateen telecom lies in quadrant four so here it appropriate strategies for wateen are related diversification, unrelated diversification and joint venture. QUANTITATIVE STRATEGIC readying MATRIX No. Key factors weight Market Penetration Joint venture OPPORTUNITIES AS ATS AS ATS Remote access 0. 13 2 0. 26 3 0. 39 1. Focus on corporate clientage 0. 10 2 0. 20 3 0. 30 2. Targeting youngsters 0. 08 - - - - 3. Expand its ranges 0. 08 2 0. 16 3 0. 24 4. Cheap labor 0. 04 4 0. 08 3 0. 12 5. InfrastructureDevelopment 0. 06 2 0. 12 4 0. 24 6. THREAT Short product Lifecycle 0. 09 2 0. 18 3 0. 27 Downturn in economy 0. 11 - - - - Terrorism 0. 12 - - - - Advance change in technology 0. 08 2 0. 16 3 0. 24 Uncertain demand 0. 4 - - - - Employee retention 0. 07 3 0. 21 3 0. 21 TOTAL 1 STRENGTHS Related business 0. 1 4 0. 4 3 0. 3 Geographic presence 0. 05 - - - - Innovations 0. 13 2 0. 26 3 0. 39 4 G technology 0. 09 - - - - Extensive distribution channel 0. 06 3 0. 18 3 0. 18 Market oriented 0. 05 - - - - Financial muscle 0. 07 2 0. 14 3 0. 21 WEAKNESSES Nepotism 0. 12 2 0. 24 2 0. 24 Unskilled work force 0. 07 2 0. 14 3 0. 21 No existing alliances 0. 08 - - - - Cannibalization 0. 8 - - - - High turnover rates 0. 1 2 0. 2 3 0. 3 Total 1 2. 93 3. 84 Explanation We have compared the joint venture and market penetration strategy on the biases of weight and rating given to each key component. So joint venture has got more score than the market penetration so we suggest the Wateen telecom should follow the joint venture strategy. Key success factors Following are the key seccess factors any organization mustiness posses in direct to succeed in the industry * Expertise and proficiency in related technology * Appropriate research and development * 2nd largest provider of wireless technology Largest WiMAX provider worldwide. * Using latest technology in their subdivisions. (Oracle 10g, R12, 11i, and HRLS) * Their motivated man power * Highly friendly environment * news report in fair dealing B to B * Highest market share in Wi-max Corporate culture At Wateen they have a unique environment to work for since it houses a diversity of skills, backgrounds, viewpoints and experiences from around the world. It is ensured that hiring is based on merit, skill and ability, without regard to race, color, religion, sex, national origin, ancestry, age, physical or mental disability, military or veteran status, marital status, or any other classification.Wateen Telecom is building and integrating the next generation of happy, converged networks with a plethora of key services and differentiators in the market. The primal accusative is to become a carriers carrier and provide turnkey solutions for all customer requirements and preconditions. At Wateen Telecom we are seeking innovative and intelligent people to help us design, market, sell and retain our innovative intelligent product portfolio to a diversified evolving market. We reach to contain only the best, create an stimulating work environment and above all else, respect each souls unique contributions. An organizational culture has following elements * Organization environment * Organization values Organizational rites rituals, and customs Organizational values Here are a few programs that demonstrate Wateen efforts to restate customer needs into better service and Wateen commitment to making a long positive impact on the countries we operate in Working towards diversity mixed bag is key to our working environment. We employ people from a variety of backgrounds, with a wide variety of skills and bringing up. Ethnicity/nationality Diversity at Wateen must reflect the multi-cultural capac ity of the societies in which the Wateen Group operatesGender We believe that encouraging an appropriate work-life balance is key to ensure that both men and women excel at Wateen develop our people Wateen offers extensive opportunities for learning. In addition to on-the-job formulation and transfers between different locations we offer a wide plectrum of external fluxs, e-learning programs and leadership training programs. Organization rites, rituals, and customs Loyalty, impartiality and conflict of interestsWateen value the individual employees right to a unavowed life and private interests, but demands nudity and loyalty to the group and the groups interests. You shall not take actions or have interests that make it difficult to perform your work objectively and efficiently. Service to Wateen should never be subordinated to personal gain and advantage. Conflicts of interest should, wherever possible, be avoided. You shall never take part in or attempt to influence a ending or settlement if there is a conflict of interest or other circumstances exist, which could give grounds to scruple ones impartiality. Confidentiality any employee in the group has a duty of confidentiality by law and pen agreement.You shall keep confidential all corporate and other involvements that could provide third parties unaccredited access to confidential selective knowledge, and exercise guardianship when discussing internal affairs so as to avoid being overheard by illegitimate persons. Equal regalement Wateen strictly adheres to the regulation relating to capable treatment of shareholders Organizational change and stress management World is watch fast technological changes and there is a rapid change in designs and technologies in products. So it is very important to move with latest technologies which increase the cost of production.So Wateen always come up with the change and for this office they always train there people for the change to reduce st ress. Work stress and its management We always train them to be stresses free. Because stress results in change magnitude job satisfaction, reduced production, and increased conflicts. STRATEGIES UNDER TAKEN AT * Corporate take aim * Business Unit train * working(a) take aim At corporate level The main objective of the business is to earn high taxs and high financial growth. In order to get such an objective the firm applies competitive strategy. The firm relies severely on the business side demand of the product Being not old company the Wateen telecom is following build and grow strategy at corporate level At business unit levelOn the business unit level Wateen is applying the diversififaction strategy so that it can enhance its product portfolio. In recent times it is evident since it launched its new product like broadband and wi. max. The corporate level strategy acts as a road map for business unit level strategies at Wateen as corporate strategy is to grow and develo p the high growth financially, so based upon which business unit level strategy pursues the same through diversification of products. Which at the end ensures many products to be order qualifiers and most of them are slide towards order winners. Functional level strategies Functional level strategies are basically based upon SCMC which stands for sales channel and marketing control.The main responsibility of this plane section is to aline all the marketing activities and sales channel to ensure level best efficiency in the operation of the distribution channel. MANAGEMENT STRATEGIES Decentralization In Wateen they dont treat their employees as someone who works for them, actually they all are treated as family members. Every manager is empowered to make any decision and is responsible and is an owner of each and everything that is happening underneath them. erstwhile that happens then you have the liberty to make any kinds of decision what ever they want. At the end of the da y the organizations require just one thing that the employee somehow convinces the top management by giving them their plan.The plan has to be based on some data and that data is what makes pictureing for your entire surgical incision. Once that plan is approved second step is the implementation of that plan. The employee needs to implement it and Wateen needs to come up with results. In Wateen all the managers are given the opportunity, through this they get the chance of learning because of the horizontal hierarchy. The employee interacts with all the departments and there is a great learning experience. End result is this, good or bad, the employees are the personally responsible for the results. Wateen doesnt believe in little management. The employee discusses the matter with assistant manager and then he talks about the matter with the segment managers.Abu Dhabi group Relations with ministry of IT( top of all the regulatory authorities) Relations and contact lens with all tribute agencies in Pakistan. Mr. Faisal is also looking afterwards the relations with all the telecom operators in Pakistan. His relationship, my business development, my companys future planning and forecast (long term and short term) it is him who is looking after these departments. He has a manager for Govt. relations, PTA, PAMRA, and Ministry of IT and couples others. unless more they have 3 to 4 persistent managers in their teams. These assistant managers then have senior executives then they have executives then they have junior officers. So its a whole work force which is have goting a bowl that is looking after the entire department.So all the matters are discussed with head of that department/segment and they can come with any kind of criticism being a 360 degree kind of interaction. Once they have decided something next thing is this that the managers give them a time line e. g. if there will be weekly, monthly or quarterly reports, they all must be 100%. In between t hem there is no relation between a manager and an employee. Telecom industry is a very close knit industry the managers after the brush leave the matters to the employees, of course if there is a problem they are ready to help each other. focus Information System subscribe to musical arrangement Support consists of caution and Monitoring services.Maintenance services include traditional break-fix support such as troubleshooting and incident reappearance in spite of appearance agreed upon service levels. Clients benefit through a reduction in cost and risk of IT support. These benefits are gived through Wateen Telecoms depth of skills, borrowing of best practices and economies of scale. Incident oversight is the process of controlling report issues through to outcome to achieve service continuity. When an issue is reported Wateen Telecom will do what ever it takes to restore the network as promptly as possible. Reactive Problem Management is the process of analyzing the technology environment to establish what caused the incident.We provide diagnostics and resolution recommendations as well as managed vendor access. Moves, Ads, Changes and Deletions supports plus moves within client environments. Clients control the change process through owning risk management and scoping. Monitoring services form the innovation of complex managed services and should be purchased in addition to break-fix maintenance. To monitor technological environments in-house clients need to invest in costly systems and resources. Outsourcing this support function is often a financially viable alternative. Event Management Is the proactive observe of devices and applications to assure exceptional quality of service through network health and security. process Reporting is available to clients through the online portal. Clients have access to a wide range of automated reports relating to the history, trends, health, usage and exceptions of all monitored devices. Configuratio n Item Tracking is the monitoring of client technology assets in order to provide visibility of details and locations of the back up estate. Clients are notified of changes in the environment on priority basis, ameliorate system The Improve function focuses on ensuring that client IT strategy, architecture and systems Evolve to support the business strategy. A thorough understanding of the required systems is essential in order to deliver the business strategy successfully.We assist clients in aline IT investments with business objectives through Truly understanding he clients business vision, goals and strategy Assessing the capability of the clients existing floor, systems and processes to support the business goals Preparing a technology roadmap which shows a clear pass to efficiently advance the clients current systems to meet future business needs Wateen Telecoms technology and industry expertise enables clients to cost tellingly invest in new or redeploy existing IT inf rastructure in a timely way to support new business initiatives. The benefits are derived through Business Awareness is achieved through the analysis of client business strategy and direction, and an sentience of the need to accomplish the most effective use of technology to deliver the business strategy. Technology Strategy Reviews are completed to assess the ability of the current Technology Strategy to support the achievement of the clients business strategy and direction. Roadmap Management is the periodic review of existing IT Architecture.The purpose is to evolve the roadmap to cost effectively progress the current IT Architecture over the median(a) to long term, to see to it that it is capable of living current and future business strategy. IT Performance Measurement the assessment of the current level of performance of services provided by the IT department to internal and external clients. Service force Recommendations of the most appropriate course of action to improve current services are included. Manage In the Manage function, Wateen Telecom provides a set of ITIL aligned service elements to improve the quality of service in client environments. These services focus on obtaining the optimal potential of the current infrastructure and are divided into two categories.Service Support is the day-to-day operation and support, whilst Service Delivery is the long term planning and improvement of technological environments. Service Support system Problem Management is the minimization of the impact of infrastructure errors. Clients have greater infrastructure availability as a result of pro-active resolution of root cause problems. Change Management is the control of infrastructure changes to minimize service disruption, limiting the impact of change results in optimal service delivery. To enhance and preserve stability and security of the clients IT infrastructure, Wateen Telecom takes monomania of change recommendations, approvals, deployments an d testing.Configuration Management is the control of all components of the IT infrastructureused in the delivery of services. Recommendation reporting enables clients to gain optimal business benefits from technology. Release Management is the administration of new software rollouts and hardware releases. Clients extract maximum benefit from infrastructure through the confinement of release related impact on system uptime. Service Delivery system Availability Management is the process of meeting and exceeding service availability goals. To achieve the set business requirements all devices have to be fully functional, to this effect Wateen Telecom executes additional proactive monitoring processes.Capacity Management is the optimization of technology resources within contracted service levels. The capacity of devices and systems are monitored against predefined thresholds and results analyzed to identify areas of concern. Third fellowship Management is when we undertake to engage wi th partners and vendors to achieve contracted service levels. Clients have a single point of contact for all issues from start to finish. IT Service Continuity Management includes disaster recovery processes that ensure Wateen Telecom achieves and exceeds contracted HR Policies in Wateen telecom Human Resource HR is another(prenominal) important microeconomic factor bear on the research work.R D require prim HR personnel who have the ability to get the required information from the market. They should have the ability to deal with all sorts of public and situations in order to get their work done. Proper HR is the guarantee for good research work and it is the responsibility of HR department to design jobs and hire appropriate personnels. Competitive wage Wateens pay and benefits programs reflect how much the employees and their families are valued. These programs are among the most schoolwide and competitive in our industry. Wateen pay practices are designed to attract, motiva te, retain and reward employees with competitive base pay complemented with short-term and long-run incentives.Wateen believes in compensating employees in a personal manner comparable to our competitors in the industry. Wateen also fosters a pay-for-performance culture that provides employees with opportunities to earn higher levels of valuation reserve and receive rewards tied to company, team and individual performance. Comprehensive Employee Benefits Wateen makes a significant investment in employee benefits, an important part of each employees total compensation. The benefits program is reviewed each year to ensure that the plans are cost effective and continue to provide competitive benefits meeting the needs of our employees and their families The bar is set competitively high.If you believe that you can make positive contribution in Wateens endeavors by adding value to your discipline or area of work, we look forward to hear from you and to take you into the Wateen Fami ly. Packages for Employees The wateen management is aware of the fact that only a satisfied worker can provide the required level of services to the customers. The branch firmly believes that a highly motivated and well-trained workforce is the key factor to success. So, provide salaries have been increased. Managing emotion at work Emotions at work are very hard to handle and in order to manage emotions of the employee working at wateen there are always different programs that are conducted to settle the emotions and control the stirred up atmosphere in the organization.With a lot of training they develop the ability that employees can understand and manage their emotions and we help them to reduce stress, enabling them to take better decisions and to be confident. Employees motivation Employees are the real asset of the organization so if they are motivated then off course they will work in a better way. At wateen we motivate our employees in many ways. * We provide very friendl y and cooperative environment. * slowly skills training (Daily) * Games and different recreational activities * Foreign tours (top level managers) * yearbook leave (Leave with pay) * Ramzan parties * Weekly Lunch of each department * Incentives,Bonus and promotion * make mover award (quarterly) * Appriciation Team managementAt Wateen team management is very important because every department of the organization works in team there are small groups as well as large groups. * Small groups. 2-10 * Large groups. 20-100 * These large groups are compromised of different skillful people, who come together to work on a specific target set for them. * Every group is lead by a professional. * The head of the group is selected by the loss leader of that department respectfully. * All the members work together and hard to achieve the goal. 1) ruminate Analysis a) stage business description b) hypothesise specification 2) Compensation a) profit structure b) Benefits/ incentives c) Holid ays / vacations, stipendiary leaves 3- Job adds 1) Job AnalysisWateen Telecom does job analysis in case of a) Starts new projects b) On job leaving Some examples of Job description and spec in wateen telecom. Job Title avail Manager Quality Assurance Job description Leading a team of executives responsible for the quality of the contact center operations. Evaluating teams performance on Daily/Weekly/calendar monthly basis. Ensuring that proper procedures of feedback are being followed Job condition He is Masters Degree holder. 2 years experience in allude Center Operations. He has excellent communication, initiation and negotiation skill. Multi-task, maintain a high standard of service & quality. He has ability to stress, time management Department CEO Office Job Title CEO Office Manager Job interpretation Supervise CEO Office staff in their tasks. Direct & Coordinate operations of the CEO Office. Direct & encourage team members to achieve their goals. Job Specification He is Bachelor degree in marketing He has ability to maintains organizational culture (telecom environment) Compensation Compensation is the process of giving the reward to the labors against getting services from them Competitive Pay Wateens pay and benefits programs reflect how many the employees and their families are valued profits Structure Job Position Top Level Exceptional Cases) Net Salary Up to Rupees. 800,000/- Per Month& Normally Rupees(450,000-500,000) Per Month Job Position Middle Level Net Salary Normally Rupees (30,000-100,000) Per Month. Job Position First Line Level Minimum Salary Rupees. 18,000/-Per Month Benefits / Incentives tack and drop services Mobile allowance Medical facility 10% of egregious salary Car facility 1 extra salary Bonuses Gifts Cinema tickets liquid pool facility Mess at Freddies Gloria Jeans Holidays, Vacations In Wateen Telecom the procedures of holidays, vacations paid leaves are the following 20 Annual compensable Leaves 10 Medical Laves 1 0 workaday LeaveTraining types Wateen Telecom is providing louvre types of training to their employees to enhance their performance. These are a- Job Orientation b- Positive attitude c- Soft skills d- Technical training (daily basis) Methods of Training There are many methods for giving the training are adopted by the Wateen Telecom. These are explained under following. a- On the job training b- Job Rotation c- Computer found Training d- Audio visuals based training e- Internet base training f- Management games Developments for Staff progressions Transfers Environment and Culture New Developments in Wateen Telecom for its employees Free internet (4 MB link)Free gamming at smooth Star MARKET ANALYSIS As far as the marketing department of Wateen is concerned they are providing following facilities to its customers Target Market The target customers of Wateen are * home users, * business users * carriers operators However their main revenue comes from business users because due to their high cost home users do not prefer it so they are targeting business users more than the others by providing advanced technology that is prerequisite for business sector. Wateen has launched its broadband connection for all and sundry. Of course benefits, services, prices and equipments differ for the home user and the corporate sector.The increase in usage of Wateen broadband connection was seen by the corporate sector because of Wateen fast speed, efficiency and measly disconnections. Corporate sector are always on the run and unexpected timings or a new competitor makes the internet even more important because information has to be sent or genuine at the last minute. And Wateen offers the best quality service any business man can use. Of course internet users at home are treated with equal importance. Student packages have been developed to help the students who have lots of assignments, projects and research in their hands. At what stage in the product life cycle is the market straightaway Wateen is on growth stage in the market because in 2007 they have started their services in Pakistan. Geographically Starting late January, Wateens WiMAX based products and services will enter into the commercial launch phase, thereby offering our products services in the following 22 cities spanning the major urban chunk of Pakistans demography. Karachi Quetta Lahore Gujarat Faisalabad Sahiwal Peshawar Bahawalpur Multan Abbottabad Hyderabad Sukkur Gujranwala D IKhan Islamabad R Y Khan Rawalpindi Jehlum Sialkot OkaraS argodha Sheikhupura Market trends Due to limited sources of entertainment, television is probably the biggest source of entertainment for Pakistanis.A growing number of private TV channels and cable TV, providing access to more than 100 channels, has kept consumers watching. Indian and Pakistani soap operas are the most watched programs. People usually prefer to slack off in their leisure time by watching television with their families. Watchi ng movies is an alternative to cable TV. Indian and English movies are preferred over low-budget Pakistani movies. Nowadays, VCRs are becoming obsolete, while videodisc players and large plasma screens are in fashion, adding to the craze for watching movies. Evening is the original time, thats when people get back from their work and switch on the TV to relax. The prime time for TV is from 8pm till midnight.Board and card games, once a major source of home entertainment, have been replaced by computers. Now youngsters prefer to play games on their computer or Sony PlayStation, or perhaps play chess or pool online with other online gamers. Internet chatting is also quite popular amongst youngsters, and is an activity carried out in the evening and at late night. Listening to music is a growing hobby amongst the young generation. New pop bands have flared up the passion for music. Conversely, the raiment of reading is not so popular. path magazines are preferred over novels and dig ests. 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