Saturday, May 23, 2020

What Do Iagos Two Soliloquies Tell Us (the Audience)...

Iagos intentions and motives for the malicious and evil acts he performs can be fully realized when he reads his soliloquies to the audience. It gives Iago the chance to be completely honest for once and provides the irony when the audience knows Iagos plans but the other characters are unaware and call him ‘Honest Iago. In Iagos soliloquy in Act 1 Scene 3, Iago exclaims I hate the Moor; he repeats this sentence many times during the first act of the play. The reasons for his hatred are vast, they could stem from racism, for Iago uses derogatory terms to describe Othello many times, ‘Barbary horse, ‘devil and ‘old black ram. It could also come from Iagos resentment that Cassio was promoted above him by Othello. One of the main†¦show more content†¦Iago has many reasons to be Jealous of Michael Cassio, he is described as the perfect soldier throughout the book, and not only is Iago furious that Cassio was promoted to lieutenant first, but Iago suspects him, as well as Othello, of having an affair with his wife, For I fear Cassio with my night-cap too Ââ€"Iago, again, has no basis for this belief, but his character is obviously extremely possessive, and with all his trickery he has reason to suspect anyone of foul play. Iagos intentions are clarified somewhat during his ending soliloquy in Act 2 scene 1, Now, I do love her [Desdemona] too; not out of absolute lustÂ…but partly led to diet my revenge. Iago is saying that he is sexually attracted to Desdemona but that it is not because of lust, but because of the hatred he has towards Othello and the need he feels to have revenge upon him. He feels that if he was to sleep with Othellos Desdemona than he and Othello would be even, And nothing can or shall content my soul till I am evend with him, wife for wife Iagos jealousy is so strong that he desperately wants for Othello to experience it, Or failing so, yet that I put the Moor at least into a jealousy so strong that judgment cannot cure. Iagos need for revenge on Cassio and Othello could originate from the inadequacy he must of felt when Cassio was promoted, and finding out that his wife might be having affairs must have wounded his pride and bruised his ego greatly. AllShow MoreRelatedColeridges View on Iagos Soliloquies Essay1965 Words   |  8 PagesColeridges View on Iagos Soliloquies The phrase the motive-hunting of a motiveless malignity occurs in a note that Coleridge wrote concerning the end of Act 1 Scene 3 of Othello in which Iago takes leave of Roderigo saying, Go to, farewell. Put money enough in your purse, and then delivers the soliloquy beginning Thus do I ever make my fool my purse. When evaluating Coleridges view, it is important to put the word motive into context. We use it to mean anRead MoreIago in Shakespeares Othello Essay1381 Words   |  6 Pagesembodies vengeance and hatred to move an agenda to squash all who oppose Iagos plans. As defined by Merrium-Webster the definition of a protagonist is a principal character in a literary work or a leading actor, character, or participant in a literary work. Othello by Shakespeare is a play about Othello an example of a tragic hero with all figures centered around Othello as the protagonist yet, Othello has two main leading characters. Iago and Othello have stark contrasts as leading roles and differentRead More Othellos Loss for Words Essay1590 Words   |  7 Pagesfor Words Othello’s character throughout the play demonstrates a skill and confidence in the art of language. From the beginning we see long, eloquent speeches that dazzle his audience – eloquently mixing complex words that help portray him as not only a strong warrior but also a fighter with a sound mind. However when Iago pressures him about the possible relationship between his wife Desdemona and Cassio, Othello’s passion for his beloved wife breaks down his self-control. In the next fewRead MoreEssay on Iago’s Soliloquies and Intentions 2100 Words   |  9 PagesIn every play, there is at least one character that jumps off the page and begs for your attention. In The Tragedy of Othello the Moor of Venice by William Shakespeare, this character is Iago. Iago is a devious man, a liar, a manipulator, and a psychopath. It seems Shakespeare developed a very maniacal character but not one that is unreal. I feel as though we have our fair share of Iago’s in today’s society. Many politicians seem to fit into this category, manipulating people for manipulation sakeRead MoreEssay on The Role of the Opening Act of William Shakespeares Othello1819 Words   |  8 Pages Moor) and his loved one- Desdemona- and his struggles to overcome a racist society in 17th century Venice. In the meantime Iago, one of Othello’s closest friends’ plots revenge on him, as Othello passed him over for an important position in the army and gave it to Cassio, an outsider from Florence. The outcome of the play reveals that Iago’s plan has been successful- Desdemona is murdered by Othello in a spate of jealousy and anger, caused by Iago’s cunning machinationsRead MoreSympathy From William Shakespeare s Othello And Mrs. Wright1762 Words   |  8 Pageselicit assistance, exert some level of control over another person or group of people, or, in some cases, prolong his or her own life. In plays, when an audience can be persuaded to see things from a certain character’s angle, those audience members might be more likely to take that character’s side in an on-stage conflict, even if that character might be considered the play’s â€Å"villain.† Two great examples of this are Iago from William Shakespeare’s Othello and Mrs. Wright in Susan Glaspell’s Trifles;Read MoreEssay about Language and Literary Techniques in Othello2832 Words   |  12 PagesShakespeares Othello enrich the settings, plot, characters, and themes. Othello is a complex tragedy about good versus evil, loyalty, love, sexual jealousy, appearance versus reality, and intrigue, told in a fi rst person point of view. The play takes place during the Renaissance in Venice, Italy and in Cyprus over three days. It is written in blank verse, usually unrhymed iambic pentameter. The protagonist, Othello, is a Moor well respected by senators for his valiant service in war and married to DesdemonaRead More Shakespeares Othello and Uncontrolled Jealousy Essay1858 Words   |  8 Pagesthe general. Let us look closely at the concept of jealousy as it is revealed in this drama. Lily B. Campbell in Shakespeare’s Tragic Heroes definitively categorizes Othello as a â€Å"study in jealousy†: Othello has suffered less in its modern interpretation than any other of Shakespeare’s tragedies, it would seem. So insistently did Shakespeare keep this tragedy unified about the theme of jealousy and the central victims of the passion, so obviously did he mould his plot about the black Moor andRead More Othello: Themes Essay1946 Words   |  8 Pages Let us in this essay analyze the variety and depth of the themes in this play.    Lily B. Campbell in Shakespeare’s Tragic Heroes indicates that hate is the theme on which this play opens:    It is then on a theme of hate that the play opens. It is a hate of inveterate anger. It is a hate that is bound up with envy. Othello has preferred to be his lieutenant a military theorist, one Michael Cassio, over the experienced soldier Iago, to whom has fallen instead the post of â€Å"his Moorship’sRead More The Numerous Themes in Othello Essay1715 Words   |  7 PagesNumerous Themes in Othello  Ã‚        Ã‚   The Shakespearean tragedy Othello contains a number of themes; their relative importance and priority is debated by literary critics. In this essay let us examine the various themes and determine which are dominant and which subordinate.    A. C. Bradley, in his book of literary criticism, Shakespearean Tragedy, describes the theme of sexual jealousy in Othello:    But jealousy, and especially sexual jealousy, brings with it a sense of shame and

Tuesday, May 19, 2020

Software Patents, Copyright, and Piracy Issues in India...

Software Patents, Copyright, and Piracy Issues in India Introduction India has developed enormously in the field of science and technology. Information Technology has been one of the fastest growing sectors in the country and a major contributor to the economy. Indias economy has boomed over the past decade due to Governments initiates. With it vast pool of educated population and its leading presence in the Software arena India is fast becoming a knowledge hub. This paper gives an overview of Patent, copyright and Cyber laws, software piracy issues, and analyses the economic benefits of reducing piracy and the ethical issues of piracy. Overview of Patent, Copyright and Cyber Laws The protection regarding Intellectual†¦show more content†¦The legislation is supported by the Patents Rule, 1972(the Rules) which have been amended and update periodically, the latest amendment being Patents(Amendment) Rules, 1999. Key Features of Patents: *) the term of the patents was originally 14 years. This was amended under TRIPS obligations to 20 years *) Software can probably be patented in India. In the US and the European Union it can be patented if it shows technical effect. Article 27 of TRIPS lists out the patentable subject matter. *) Business Method cannot be patented in India as of now. It can be patented in US and European Union if it uses technology in a unique manner. *) The international governing patents include Paris convention and the Patent convention treaty. Copyrights: Copyright is about protecting the expression of an idea, rather than the idea itself. It covers original literacy, dramatic, musical or artistic work. Literacy works include computer programs, tables and compilations including computer database. Copyright Law: In India the Intellectual Property rights of computer software is covered under copyright law. Accordingly the copyright of computer software is protected under the provisions of the Indian Copyright Act 1957, which was substantially amended in 1994 and reintroduced in 1995. With these changes, the Indian Copyright Law has become one of the most stringent laws in the world. The 1995 law clearly explained for theShow MoreRelated Copyright Laws in India Essay3212 Words   |  13 PagesCopyright Laws in India This document is intended to give a brief overview of the patent and copyrights laws in India and a brief analysis on global issues related to these laws. India has progressed enormously in the field of technology and is ranked tenth in the pool of scientific and technical personnel in the world. There may be hundreds of economical, legal, ethical issues that might have global impact but discussing all of them here is almost impossible. Only the key issues are focusedRead MoreCopyright Protection on Internet9657 Words   |  39 PagesLEGAL ENVIRONMENT OF BUSINESS COPYRIGHT PROTECTION ON INTERNET (08BS0001781) SECTION-F Contents {text:bookmark-start} INTRODUCTION {text:bookmark-end} {text:bookmark-start} 1.1 About Intellectual Property [1] {text:bookmark-end} It is not material wants that seek ownership, but the ideas, skills and moral aspirations need equal protection. It refers to creations of the mind: inventions, literary and artistic works, symbols, names, images, and designs used in commerce. Read MoreSoftware Piracy3161 Words   |  13 PagesSOFTWARE PIRACY: ATTITUDES TOWARDS SOFTWARE PIRACY Prepared for English 310 CONTENTS Page Illustrations iv Abstract v Software Piracy: Attitudes toward Software Piracy 1 Purpose ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K..1 Scope ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K.1 Methodology ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K.1 What is Software Piracy? 1 Various Forms 2 Legal Issues 3 Student Awareness 4 FactorsRead MoreBriefly Compare the Political Regime Type in China and India. Which of the Two Would You Prefer to Do Business in and Why?1478 Words   |  6 Pagespolitical regime type in China and India. Which of the two would you prefer to do business in and why? India and China are two republics that have experienced very opposing political regimes throughout history. China has been fundamentally stable country with a lack of a distinct authority figure (Desai, 2003). Being a single party state China has been controlled by the Chinese Communist Party since the 5th National Congress held in 1927 (Wang, 2013). Correspondingly India, have always been a federalRead More Malaysian Piracy Industry Essay4809 Words   |  20 PagesMalaysian Piracy Industry Though it isn’t the largest or the most lucrative business of its type, the Malaysian software piracy industry is arguably the boldest and most blatant in the world. Despite international pressure, government crackdowns, and attempts by focus groups, the industry survives and flourishes to this day. The purpose of this examination is to reveal what keeps the pirates running, what is being done to curb them, and ethical issues involving the unauthorized duplicationRead MoreEssay on The Global Ethical Perspective of Peer-to-peer File-sharing4081 Words   |  17 PagesThe Global Ethical Perspective of Peer-to-peer File-sharing Introduction This paper is an analytical essay on global ethical issues on peer-to-peer (P2P) file-sharing. A history and background of peer-to-peer file-sharing will be given, as well as how it became an issue. This paper will explore what aspects of file-sharing are ethical and at what point it becomes unethical. An explanation of the laws will be described and whether the laws different from region-to-region around the worldRead MoreEthics of Information Communication Technology (Ict)27618 Words   |  111 PagesHuman Sciences in Asia and the Pacific (RUSHSAP) 241 ETHICS OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) 1. INTRODUCTION Globalization and digital convergence in the emerging knowledge society has raised complex ethical, legal and societal issues. We are faced with complex and difficult questions regarding the freedom of expression, access to information, the right to privacy, intellectual property rights, and cultural diversity. ICT is an instrumental need of all humans for the gatheringRead MoreBusiness Ethics in India and Brazil1729 Words   |  7 Pagesfast growing nations. The countries I have selected are India in Asia and Brazil in South America. Both of these countries are part of the BRIC (Brazil, Russia, India and China) group of countries which represent 4 of the fastest growing economies in the world, as such there is a lot of interest with large organizations to enter and benefit from this growth. The first which focuses on India offers a list of ethical tips for operating in India, it talks briefly about the ethical climate in the countryRead MoreThe Trade Of Counterfeit Products Essay5404 Words   |  22 PagesAbstract: India is a one of the key markets of counterfeit products in South Asia which has negatively affected its economy since many years. The trade of counterfeit and pirated products hamper the development of knowledge and innovation as it can greatly reduce the economic benefits for the original creator of products. Widespread and rampant piracy and weak intellectual property rights (IPR) dilutes the development of local industry and also endangers the huge investments made in research andRead MoreThe Problems Of Intellectual Property Rights2654 Words   |  11 Pagesgoods in China influence the world. Introduction Both economically and socially, influence of China is substantial. Economic and social status of China is firm that it can not be oversighted. However, intellectual property rights have been rising issues in China. First step to solve the problem is realize there is one. It is critical to recognize which elements are violating IPR. Basic systematic error of IPR and counterfeit culture in China are main factors for the obstacles. Current state of

Monday, May 11, 2020

Roles of Important Women During the Civil War Essay

Women played an important role during the American Civil War but it wasnt until 100 years afterwards that they received recognition. Even today history books skip over the important roles women had during the Civil War. Wives, mothers, daughters, and grandmothers impacted the War both at home and on the battlefield. Their lives changed in many ways with the onset of the Civil War. Women took on many different roles that helped their side during the Civil War. Born on December 25, 1821, in Oxford, Massachusetts, Clarissa Harlow Barton was educated at home and began teaching at the age of 15 ( Pryor). Her most notable antebellum achievement was the establishment of a free public school in Bordentown, N.J. Though she is remembered as†¦show more content†¦Through interviews with Federals returning from Southern prisons, she was often able to determine the status of some of the missing and notify families. By the end of the war Barton had performed most of the services that would later be associated with the American Red Cross, which she founded in 1881. In 1904 she resigned as head of that organization, retiring to her home outside Washington, D.C., where she died 12 Apr. 1912 The women who came to be nicknamed Moses was born into slavery in Maryland forty years before the Civil War began ( Heidler and Heidler 1978). Tubman escaped her own chains in 1849 to find safe haven in Philadelphia, Pennsylvania. She did so through the underground railroad, an elaborate and secret series of houses, tunnels, and roads set up by abolitionists and former slaves. She would spend the rest of her life helping other slaves escape to freedom. Her early life as a slave had been filled with abuse; at the age of 13, when she attempted to save another slave from punishment, she was struck in the head with a two-pound iron weight. She would suffer periodic blackouts from the injury for the rest of her life. After her escape, Tubman worked as a maid in Philadelphia and joined th e large and active abolitionist group in the city. In 1850, after Congress passed the Fugitive Slave Act, making it illegal to help a runaway slave, Tubman decided to join the Underground Railroad. Her first expedition took place in 1851, whenShow MoreRelatedWomen Of The Civil War1553 Words   |  7 PagesWomen of the Civil War The Civil War is a very important part of American history – simply put, it determined what kind of nation the United States would be. The Civil War resolved whether the United States is what determined the survival of the Union or whether the Confederacy would gain independence. It is the battle that determined whether the largest slaveholding country in the world would continue to exist as such since it thrived on the fundamental idea that â€Å"all men are created with an equalRead MoreThe Role Of Women During The Civil War1418 Words   |  6 Pages The Roles of Women in the Civil War Lakiya Saunders Central High School November 9, 2015 3rd Period â€Æ' Abstract Women’s role in the civil war is very important. One point of time in life women did not have any other role but mother and wife. Being able to help out with war, no matter what it was you were doing was a big turning point for women back then. It brought women a little independence, it gave women a name. The Roles of Women in the Civil War During my research I found several rolesRead MoreWomen During The Civil War1049 Words   |  5 PagesFor Civil War women in the 1860s it was predictable wisdom that a â€Å"woman’s place is in the home,† but the Civil War challenged this view. There were many women who played an important role in the Civil War. It is normal to think the Civil War was a man’s fight. However during the war, many women challenged the role of the women and took on different roles. While the men marched off to war, the women had to work hard and try to provide for their families. Women became doctors, spies, nurses, couriersRead MoreWomen Of The Civil War885 Words   |  4 Pages For women in the 1860s it was predictable wisdom that a â€Å"woman’s place is in the home,† but the Civil War challenged this view (Civil War Academy, 2015). There were many women who played an important role in the Civil War. It is normal to think the Civil War was a man’s fight. Howe ver during the war, many women challenged the role of the women and took on different roles. While the men marched off to war, the women had to work hard and try to provide for their families. Women became doctors, spiesRead MoreThe Influence Of Influence On Women s Life During The Civil War1498 Words   |  6 PagesComparison of Influences in Women’s Lives During the Civil War When we think of the Civil War, many think of the sacrifices and influences of the men during this time. Women of the Civil War however, were also active participants of making history (Fahs). The Civil War was the first account in history where women had an active role throughout a war. It was their first opportunity to make a difference in our country’s history. Their lives before the war were that of being proper while working toRead MoreMajor Causes And Consequences Of The American Civil War1443 Words   |  6 PagesSeptember 2015 1). Historical Causation (Cause and Effect): CE Explain the major causes and consequences of the American Civil War. In general, the American Civil War is thought to have started mostly because of a discrepancy on how to handle slavery. The difference in opinion is most likely a result of political, economic, and religious tension within the country. Before a civil war was even thought about, southern leaders spoke of freeing their slaves and many predicted the demise of slavery due toRead MoreFrederick Douglass : An Unfortunate Time1697 Words   |  7 Pagesslaves become free, he knew that freedom did not equal equality. His main goal for fighting the civil war was to end slavery and bring integration into the United States. I personally believe his position on slavery and many other factors contributed to the cause of the American Civil War. Douglass’s position on slavery influenced other individuals to take a stand and fight for their freedom. This is important considering it caused not only slaves to rise up, but also other whites to defined slaves.Read MoreWomen During The Civil War1523 Words   |  7 Pagesthe Civil War, some of the more notable names were: Ulysses S. Grant, Thomas â€Å"Stonewall† Jackson, and George Custer. These names are synonymous with great generals who fought great battles during the war, but what about Sarah Emma Edmonds, Clara Burton, Dorthea Dix, Rose O’Neal Greenhow, and Loreta Janeta Velazquez? These names are not as known as their male counterparts, but these ladies of the Civil War Era did their part to aide their respective sides in the war. What these and other women didRead MoreEssay on The Civil War: A Women’s Time to Shine1334 Words   |  6 PagesThe Civil War was a defining point for the United States. The people of America were forced to step back and reevaluate what defined the American Citizen: a person with the rights and privilege to cast a vote for what or who he believes in. The key word here is â€Å"he†. The Civil War brought freedom and rights to African Americans, yet it had no directly positive effect on women’s rights. While African Americans were seeing their lives and futures change, to many observers the women’s rights movementRead MoreA Brief Note On The American Civil War1521 Words   |  7 Pages101 19 April 2017 Civil War The American Civil War, that took place from 1861 to 1865, marked one of the most important changes in American history, it was fought between the Union and the Confederate States of America. A total of even southern states that left the Union to form their own country in order to protect the institution of slavery. The Civil War transformed the country’s economy, politics, women, African Americans, along with major breakthroughs in technology. The war increased northern

Wednesday, May 6, 2020

Malcolm X and Martin Luther King, Jr. Essay - 1481 Words

Malcolm X and Martin Luther King, Jr. African Americans are fortunate to have leaders who fought for a difference in Black America. Martin Luther King, Jr. and Malcolm X are two powerful men in particular who brought hope to blacks in the United States. Both preached the same message about Blacks having power and strength in the midst of all the hatred that surrounded them. Even though they shared the same dream of equality for their people, the tactics they implied to make these dreams a reality were very different. The background, environment and philosophy of Martin Luther King, Jr. and Malcolm X were largely responsible for the distinctly varying responses to American racism. The early backgrounds of Malcolm X and†¦show more content†¦Death came for King on the evening of April 4, 1968, while standing on the balcony of his motel room in Memphis, Tennessee, where he was to lead a protest march in sympathy with striking garbage workers of that city, he was assassinated (Kete 99). After, death threats and his home being firebombed, X was shot and killed at the Audubon Ballroom in Harlem on February 21, 1965, while preparing to speak. Malcolm X’s despair about life was reflected in his angry, pessimistic belief that equality is impossible because Whites have no moral conscience. This bitterness and hatred toward Whites partially came from Malcolm’s belief that his father was killed by the Klu Klux Klan. Martin Luther King’s close family oriented background influenced his goal for a united nation. It is evident that the backgrounds of Martin Luther King and Malcolm X had great influence on how they delivered their message of equality. Their unique styles were influenced by the different environments they both grew up in. King was raised in a comfortable middle-class family where education was stressed and dreams and love were generated. Martin was very intelligent in grade school and took his education and soared until he graduated from college with a doctorate degree. On the other hand, Malcolm X came from an underprivileged home. He was a self-taught man who received little schooling and rose to greatness on his own intelligence and determination. Malcolm always made it clear,Show MoreRelatedMartin Luther King Jr. and Malcolm X1491 Words   |  6 Pagesinfluence of this period. Two strong leaders from this era were Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. made a bigger impact on the population than Malcolm X because of his speeches, beliefs, direct and peaceful activities, and the effect his death had on the population. Martin Luther King Jr.’s belief was that people of all colors, including both blacks and whites, could live in eternal peace and equality. King believed that â€Å"an unjust law is no law at all† (Dinar, par.12)Read MoreMartin Luther King Jr. And Malcolm X Essay836 Words   |  4 PagesWithout Martin Luther King, there is no Malcolm X. Without Malcolm X, there is no Martin Luther King. There couldn’t have been one without the other. They were complete opposites; they were two of the most different men. Nevertheless, they were fighting for the same thing. They were fighting for the civil rights of African Americans in a country thought to have been based on â€Å"freedom† and â€Å"equality†. These two men were brave enough to stand up for what they believed in, for what was right. They wereRead MoreMartin Luther King Jr. And Malcolm X811 Words   |  4 Pagesmisconstrued as a harangue. To be more precise, Malcolm X’s outcries can be deemed as both impolitic and radical. There is often a dichotomy between Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. is often noted as taking the most agreeable tactics in order to translate his message. Malcolm X, radically different, approached racism in a more contentious rendering in an already contentious standing. Radical change calls for a radical movement, Malcolm X demanded an American form of equality, inRead MoreMartin Luther King Jr. vs. Malcolm X997 Words   |  4 PagesMartin Luther King Jr. vs. Malcolm X Martin Luther King Jr. and Malcolm X both fought for the same goal, but had different ways of achieving this goal. They both fought against civil rights and were leaders in the civil rights movement. The way they were brought up is a good explanation for their differences; King was brought up in a wealthy family, while X was raised in the ghetto to a poor family. Both fought against unfair laws, Social Discrimination, and Racial segregation, but theyRead MoreMalcolm X vs. Martin Luther King Jr.1723 Words   |  7 Pagesthis momentous time in United States history. Speeches during this period served as a means to inspire and assemble a specific group of people, for Dr. Martin Luther King Jr. and Malcolm X it was the black community that needed to rise up in hopes of achieving equal rights and voting rights for the blacks. Dr. Martin Luther King Jr. and Malcolm X were two of the most prominent leaders and orators at the heart of the Civil Rights Movement. Although both leaders possessed the same objectives, theirRead MoreMartin Luther King Jr. vs. Malcolm X1263 Words   |  6 Pages* Dr. Martin Luther King Jr. and Malcolm X are two people on different ends of the scales, with totally different up-bringings. * King was brought up by a rich black family,with a good education, and a good chance at life. He was a black aristocrat, and a wealthy man. * Malcolm X was brought up in the ghetto, and had to learn to defend himself against racist white children. He was deptived of his father, who was found dead, murdered by a white mob. His mother became mentally ill so he wasRead MoreMalcolm X Vs. Martin Luther King Jr. Essay1717 Words   |  7 Pagesthis momentous time in United States history. Speeches during this period served as a means to inspire and assemble a specific group of people, for Dr. Martin Luther King Jr. and Malcolm X it was the black community that needed to rise up in hopes of achieving equal rights and voting rights for the blacks. Dr. Martin Luther King Jr. and Malcolm X were two of the most prominent leaders and orators at the heart of the Civil Rights Movement. Although both leaders possessed the same objectives, theirRead MoreDifference Between Martin Luther King Jr. And Malcolm X987 Words   |  4 PagesDifference in Approaches Between Martin Luther King Jr.and Malcolm X During the Civil Rights Movement, African Americans, both men and women, fought for basic human rights and opportunities that should have never been taken from them in the first place. These were rights that every being was born with, so it was a very frustrating and exhausting situation to be demanding to be viewed as an equal in a society that thought otherwise. Martin Luther King, Jr. and Malcolm X were two of the most prominentRead MoreCompare the Philosophies of Martin Luther King, Jr. and Malcolm X976 Words   |  4 PagesCompare the philosophies of Martin Luther King, Jr. and Malcolm X. how their goals for the African American community similar and/or different? How their strategies for reaching those goals similar and/or different? During the past century there were two influential people Martin Luther King, Jr. and Malcolm X who grappled with the problem of inequality between black and white people. They both wanted to bring hope to blacks in the US through their powerful, hard-hittingRead MoreThe Beliefs of Martin Luther King Jr. versus Malcolm X Essay1208 Words   |  5 Pagesof Martin Luther King Jr. versus Malcolm X â€Å"I have a dream, that one day little black boys and black girls will join hands with little white boys and white girls and walk together as sister and brother.† (de Kay 75)†¦Martin Luther King Jr. During the past century, the United States of America has wresled with the problem of inequality between black and white people. Two influential people who helped to combat racism and the inequality of man were Martin Luther King Jr. and Malcolm X. Martin

The Brake System of a Motor Vehicle Free Essays

With advances in automobile technology, braking systems have also been constantly evolving to offer precision braking facility in modern cars. The two prime braking technologies developed over the course of time are drum brakes and disc brakes. In the following essay I am going to describe the two different types and point out the advantages and disadvantages of drum and disc brakes. We will write a custom essay sample on The Brake System of a Motor Vehicle or any similar topic only for you Order Now Before we make a distinction between discs and drums, let me explain the basic working principle of any braking system installed in cars. When brakes are applied, vehicles come to a halt through application of friction against the wheels. Heat is generated in the process. The conversion of kinetic energy of the rotating wheels into heat slows down the wheel. Early automotive brake systems used a drum design at all four wheels. They were called drum brakes because the components were housed in a round drum that rotated along with the wheel. Inside was a set of shoes that, when the brake pedal was pressed, would force the shoes against the drum and slow the wheel. Fluid was used to transfer the movement of the brake pedal into the movement of the brake shoes. The newer one, the disc brake, works on the same basic principles to slow a vehicle, but their design is far superior to that of drum brakes. Instead of housing the major components within a metal drum, disc brakes use a slim rotor and small caliper to halt wheel movement. Within the caliper are two brake pads, one on each side of the rotor, that clamp together when the brake pedal is pressed. Once again, fluid is used to transfer the movement of the brake pedal into the movement of the brake pads. Now I will highlight the difference between drum and disc brakes. Which brake system are better and why, if any?! Disc brakes operate better than drum brakes because of the difference in dissipation of heat in both systems. The drum brake is an internal system, with the brake pads being held inside of the brake drum. As such, it is easy for heat to build up inside the unit. When heat builds up, the brakes fade and loose their stopping power. Disc brakes, on the other hand, are more exposed. This allows for the brake disc and pads to cool much easier and for the brakes to hold their stopping power. Disc brakes also perform better in wet weather, because centrifugal force tends to fling water off the brake disc and keep it dry, whereas drum brakes will collect some water on the inside surface where the brake shoes contact. The advantage of drum brakes is that they are much cheaper to manufacture than disc brakes. Also when having brake work done, the replacement of drums or shoes is less expensive than that of calipers or discs. As well, drums can double as a parking brake, further reducing the cost of production of a vehicle. With disc brakes on all four wheels, manufacturers have to build a separate parking brake in the brake rotor, adding to its cost. All in all, the main reason that drum brakes are still in use is because of cost. Today most cars have a combination of disc brakes and drum brakes in their functioning. Braking causes the car’s weight to shift forward, and as a result about 70% of the work is done by the front brakes. By fitting disc brakes to the front wheels and drum brakes to the rear wheels, manufacturers can provide most of the benefits of disc brakes while lowering costs. How to cite The Brake System of a Motor Vehicle, Papers

Genetically Modified Organisms -10 Different Examples Of Food Crop

Questions: 1. Genetically modified Food: Definition and meaning? 2. Benefits and Dangers of GMO? 3. 10 different crops from GMO: The Need for it? 4. Microbiology and GMO? Answers: Introduction The report shall put an insight in GMO or genetically modified food and its use in the daily life of modern day. The crops produced out of GMO and the benefits of such food in the society. Further in a globe of reducing resources and growing demand the role of GMO would be elaborated herein along with the microbiological effects of GMO. Nevertheless, the dangers of GMO in the human life is also elucidated to build a whole some picture of genetic modification in food, as practiced along with 10 different examples of food crop that have seen genetic modified cultivation. 1. Genetically modified Food: Definition and meaning Genetically Modified Organism or GMO in food is not a new story for all in the globe of this millennia. This process entails a laboratory process where the DNA of one species is artificially extracted and put into the genetic formation of a plant or animal to see the better qualities of the artificially injected genes in the plant or animal. The product is transgenetic organisms that have undergone genetic modification (Gruissem, 2011). When a plant species is added with certain genes the plant grows differently with the added or modified qualities or genes that have been made out of the genetic engineering. This ensures that the plat have an enhanced quality of growth and production that was not possible in its original or natural genetic form. Thus the genetic modification brings in the qualities like resistance to specific plat disease or fungus, enhanced production of crop, reduced vulnerability to the climatic disorders while growing the plant making the genetic modifications, a lterations to the organism or plant species developed (Ismat, 2015). The world is bending towards the genetically modified food as the predictability of the crop and quality is higher than the non mutated plants. However, the counter argument is that the circumvention of natural laws has lead to high mutation that has lead to unpredictable changes and has lead to toxic and allergic reactions on animal species feeding on them. Nevertheless, genetic mutation have been practiced for centuries that have lead to selective breeding, tissue culture, hybrid formation those produce better plants but this have no effect in terms of changing the natural laws of plant growth and production as GMO has. 2. Benefits and Dangers of GMO The world has experienced both the benefits and dangers of genetically modified food in last decade. The benefits suites when the production of crop is more, the amount of grain and the quality of the grain and the outputs are greater than non modified genetic products or grains. Since selective genes those enables plants to develop few qualities those ensure that the grower gets the desired benefits for what he sows, the GMO food is a pertinent choice among the producers. The benefits are there where the producer can grow more crops in the previously allocated space where the guarantee of the crop production is more due to genetic modification of the plant. However, when looked deep the process also entails an unpredictable result which may have imprecise results when put to test (McNeil, 1993). Living modified organisms are unprecedented in result generation so what is to be expected remains a question that is answered only when the production and consumption cycle is completed. A small electrical pulse or a very small syringe may do the modification in the host cells to produce or have the qualities those in the natural world it never had those benefits the plat growth, sustenance and production. Human since 14,000 years have used selective breeding of domesticated plans to produce the outcome that suites the artificial selection. These methods have given the human an edge over the natural disasters and traits of plants that could only grow and produce in certain condition (Kuntz, 2003). These have led to consistency of production that fed the human population for centuries. This mix of similar specie is called cisgenic while if the species contain oligonucleotides from different species is called transgenic combinations which may contain synthetic sequencing of DNA too. Benefits in gene therapy are where pharmaceutical drugs are produced or in the golden rice like plant modification those are resistant to herbicides. The same technique used in human body to identify few cellular structures and movement for medicinal causes are called GFP (Genetically Florescent Protein) for human diseases are beneficial (Richardson, 1985). Again, modified genetically are few modified bacteri a for protein insulin production to treat diabetics. Corn, carrot, tobacco are few crop variety to name those have been modified for therapeutic purpose and to be naturally resistant to any fungal infection those may destroy them. Nevertheless the genetically modified food controversies have been a big chapter of study in such genetic modification days. There is a common consensus that genetically modified food consumption have no effects on human health and the study to infer whether such product is substantially no harming to the consumer is on. No report of human health case have been detected yet from genetically modified food yet and in US and CANADA the use of GMO or non GMO food are not considered different and are marketed without any such labels. Thus in human food consumption the product of GMO had been beneficial as per the cases registered under US food and Drug authority (Smith, 1999). However, few organizations like Greenpeace, Organic Consumer association have complain that states the risks are not adequately identified and thus the outcomes is yet to be judged as good or bad (Zhu, 2010). Few have to say the long term harm is yet to be identified while the food derived from GMO needs mandatory labelling. Further effect on environment, rigor of regulatory health processes, mixing of non GMO with GMO foods are to be further tested before such communalisation is done. The danger is post 1960s the labelling of food those have no artificial sweetener, preservatives, flavours are been considered organic food which have no issues of Genetic modification in them, creating a halo effect (Don, 2010). The US perceptions show that the public eating genetically modified food is harmful and they have expressed consumer controls over such food being eaten. Hence the dangers in perception remains while the benefits of having crop without any hindrance with specific qualities too also remains vibrant. 3. 10 different crops from GMO: The Need for it The various GMO food now found to be grown and consumed across the globe are like rice, corn, tomatoes etc. Thus the food those are modified and placed is seen in a brief (Hansen, 2011). Soybeans: Soybeans all across the globe (59%) are genetically modified as on 2007 report of production. Used by both humans and cattle 40 million tonnes go to Europe itself to feed the domesticated cattle like cow, swine, chicken as well as used in many a food additive as consumed by Human. Maize: Maize is the leading growing plant of Europe and is meant for animal feed and starch industry. Such crop is insect resistant, herbicide tolerant and US produces 80 % of the genetically modified maize. The maize goes into food product like cornflake, popcorn, canned sweet corn etc. Half of the starch produced from maze goes into food in Europe. Wheat: No genetically wheat is not grown in any place on earth now but since 2004 it was prominent. Farmers fear that the markets like Asia and Europe would reject such product but the benefits have been the GMO wheat has had better herbicide resistant reducing the cost and enhancing the chance to predict the outputs of the planted crops. Rapeseed: Even few decades back rapeseed was not a staple crop in North America but the use of the same in margarine have increased the production. Further its use as industrial oil, biodiesel, lubricants have increased the need for its use. Canada and US have used rapeseed for food and fodder of animals in the resent years and have also shown effects on health like lowering cholesterol and increased vitamin E in its content. Further the efficiency of rapeseed in herbicide and weed control have enhanced its use and production among the north American farmers in the recent days. Sugar beets: The GMO sugar beets are tolerant to the herbs and fungal damages. The beet had been approved for imports and food and animal feed processes but is yet to be cultivated in large quantities. This herbicide resistance have made the production of sugar beet easy and alternative weed resistant plant in the field. The field trials of sugar beets in the US have met the expectations and the study show a 100 USD savings on herb detection and destruction of GMO Sugar beets. Potato: The use of potato in starch industry as well as food crop is being done on GMO platforms where the Europe shows that one in every four cultivated seed end up as food for people and the rest goes for starch or animal fodder. The starch produced by Potato is good for animal fodder and human nutrition where the use and emphasis of Amylopctin is 80% and very necessary for the use of it. The GMO to get herbicide resistant potato with enhanced amount of the needed starch is been promoted. The GMO potatoes have shown resistant to pest and diseases as well making the use and need for such potato very demanding in the international market (Richardson, 1985). Rice: Rice is a staple food for half of the global population and is considered to be a source of economy strength measurer in Asian nations. The GMO rice is now on fields in many a nation but still in a nascent stage as the large scale production is yet to start. Controlling weeds is reason 80% of the rice fields prefer. New ways of competing pests and diseases in crop as well as get modified rice with enriched vitamins are the reason the GMO rice finds use. Other use is flooding resistant, salinity resistant rise breeds to be grown in parts and conditions previously incapable of rice production in major areas of China, India and SE Asian nations. The cultivation in near future is expected for the GMO rice in major parts of Asia soon. Cotton: Cotton not only provides fibres for cloth and textile but is also important as animal feed. GM cotton in China, India and US have shown greater production and a drastic reduction of price of pesticides. This has modified the use of cotton as cash crop for a vast number of people in the subcontinent. Interestingly the allergenicity of the GM plants has been reduced with the commercial use of the cotton which has shown no adverse effects on users yet (Kuntz, Marcel, 2012). In this regard the genetic biologist has predicted that the GM can be used in reduction of allergies too creating hypo-allergic reactions on the users. Nevertheless, products with one genetic difference are different from products with multiple genetic modifications and needs more tests before deemed fit for human or animal use (Parul, Goyal, 2011). 4. Microbiology and GMO The GMO or modifications are part of the microbial world connections too. Each microbiologist has made it clear that the use of genetic modifications needs testing before use on the people. The long and short term effects are yet to be tried and discovered while the mandate of using the same in treatment of disease and recovering the deficiencies are huge along with nutritional benefit additions. The field of microbiology is involved in identification and development of the genetic characters of plants to make them more sustainable with identification of the genetic structures (Miura, Natsuko et al, 2008). Conclusion The report had an inward look into both pros and cons of genetically modified food items in the human body. The positivists are more and thus the future of genetically modified food is great too but the effort to neutralize the effects of GMO on human and animal health on the long run is on. The future seems bright when the globe would have enough to eat and feed its people with no alteration of the volume needed and in a globe of poverty and hunger the human would sustain without the dire need for food to live upon. Further the dietaries can be improved with use of such food with added nutrition that would benefit millions and more land which are no cultivated can be brought under cultivation. List of references Ahmadov S., Ismat. 'Genetically Modified Organisms Is A Serious Threat To Biodiversity Of Azerbaijan'. gmo (2015): n. pag. Web. C.F., Zhu. 'Vitamin, Protein And Essential Mineral Enhancement Of Cereal Crops For Food Security'. gmo (2010): n. pag. Web. 'Chinese Consumers Attitude Towards Genetically Modified Foods-Taking Genetically Modified Soybean Oil As An Example'. J Food Process Technol 5.12 (2014): n. pag. Web. 'Detection Of Genetically Modified Food: Has Your Food Been Genetically Modified?'. The American Biology Teacher 64.6 (2002): 433-442. Web. Don,. 'Rheology Division Connects Scientists From Across The Globe In Ghent'. CFW (2010): n. pag. Web. 'Genetically-Modified Soybeans'. Food and Chemical Toxicology 34.9 (1996): 924. Web. Gruissem, W. 'Crop Biofortification-GMO Or Non-GMO'. Journal of Biotechnology 150 (2010): 116-116. Web. Hansen, Ryan Christopher. 'Developing Internationally Uniform Liability Principles For Harms From Genetically Modified Organisms'. SSRN Electronic Journal n. pag. Web. Kuntz, Marcel. 'Destruction Of Public And Governmental Experiments Of GMO In Europe'. GM Crops Food 3.4 (2012): 258-264. Web. McNeil, Adrian. 'Why Hindustani Musicians Are Good Cooks: Analogies Between Music And Food In North India'. Asian Music 25.1/2 (1993): 69. Web. Miura, Natsuko et al. 'Cell-Surface Modification Of Non-GMO Without Chemical Treatment By Novel GMO-Coupled And -Separated Cocultivation Method'. Appl Microbiol Biotechnol 82.2 (2008): 293-301. Web. Parul, Goyal. 'Factors Influencing Public Perception: Genetically Modified Organisms'. gmo (2011): n. pag. Web. 'Retraction: GMO Debate: Inconclusive'. Front. Genet. (2013): n. pag. Web. Richardson, T. 'Chemical Modifications And Genetic Engineering Of Food Proteins'. Journal of Dairy Science 68.10 (1985): 2753-2762. Web. Smith, Suzanne. 'Genetically Modified Food'. New Zealand Journal of Geography 108.1 (1999): 32-32. Web.

Friday, May 1, 2020

Direct Marketing Method Of MAC Cosmetic †MyAssignmenthelp.com

Question: Discuss about the Direct Marketing Method Of MAC Cosmetic. Answer: Introduction Direct marketing is one of the methods of marketing that the company adopts to offer its products to the customers. It is a promotional method used by an organization to present its products directly to the consumers instead of hiring an advertising agency to sell its product. It is also known as a target market strategy a company uses to present important information about their products that could be of potential interest to the customers (Lund and Marinova 2014). Some of the direct marketing tools that the company adopts are social media, text messages, emails, online advertisement display and others (Risseladaet al. 2014). The report will discuss about the direct selling method used by MAC Cosmetics to market their lipstick to the potential customers as well the existing customers. Further it will discuss the efforts taken by the company t connect to the customers directly and improve on their feedbacks. Product description MAC Cosmetic is a well-known brand for cosmetics both for men and women. The company has used various market reaching strategy to sell its products such as franchisee partners, online marketing, banner ads and others. However, it was noticed by the company that the previous marketing strategies did not prove to be that successful for the company. Thus is because some of the franchisees were not giving proper efforts to increase sale and it was being difficult for the company to track all its franchisee partners. Thus, the brand decided to put forward its new matt lipstick to the customers through direct marketing activity. Lipstick will be in various colors to suit each skin tone. Supply in Conjunction with the Product Direct marketing of the product will also offer various other appealing products with it. The products will be available in combos or in complementary with the newly invented lipstick. Some of the conjunction supply the company will offer with the lipstick is a lipstick remover or a lip liner to the customers. This is done to make the customer feel motivated to buy the products and will allow the company to be successful in their marketing plan. However, the conjunctions offered by the company in not the only way it motivates its customers. It has other plans and strategies too in order to make it direct marketing plan successful (Belchet al. 2014). Ways to consult the team The company needs to present these plans with its team members and consult them before executing the plan. This helps them to know the quality of their plan and the chances of success. Moreover, it will also allow the members of the organization to feel involved in the decision making of the company (Moriartyet al. 2014). There are three ways the company can consult their team about their offers and plans. The company can hold meeting on the daily basis to share the plan it has thought about for its new product launch. It can ask its employees involved in marketing team to prepare a presentation themselves for the launch of the new product to know their ideas as well. Lastly, it can ask the team members to modify the idea that the company has thought about marketing the new product. Procedure to respond for the offer from the Customer Customers are the main source of the brand to analyze the acceptance of the ideas and offers put forward by the company in the market for its new lipstick. However, it is necessary to know the response of the customers (Edelmanet al. 2016). MAC Cosmetic is planning to market its new lipstick launch through social media and thus can know the response of the customers in the following way: The company can send a form to the customers through emails and messaging that will consist of number of questions regarding the offers and the complementary they are giving with the lipstick. It can also analyze the acceptance of the offer by viewing the number of times customers are ordering the product from its website. Offers to Potential Customers Potential customers are those that the company wants to target in near future for expanding its existence in the market. Moreover, MAC Cosmetics target medium age rich customers that can afford the premium pricing strategy used by the company. However, presently the brands wants to targets the young customers for its new range of lipstick. Thus the company will allow offers to the product by way of discount of 25 percent to its lipstick in its first month of launch. It will also offer some free products with the lipstick such as sample foundation sachets and others. This will motivate the young generation to buy the products (Vinereanet al.2013). Offers to the Customers The brand also has certain plans and offers for the existing customers of the company for motivate them to have the trust in them. Thus, the brand will also give extra 10 to 20 percent off to the customers who have been their continuous customers. For the purpose the brand will register the customers before the launch of the lipstick to keep a track of their loyal customers. Together with this it will also offer free lipstick usage demo to the customers in it company owned store. Two Feedback giving channels for customers The online website of MAC Cosmetics through which it sells iys products and offers will also be used by the company to get feedback of the customers about the new lipstick and the quality. The online website has a comment option where the customers can comment about the product and their expectations from the product. Other way is the grading systems that the brand follows in which the customers can rate the product from 1 to five. These two feedback giving system will be available for the customers to help them make further modifications (Van Noortet al.2015). Two Ways to follow up with the Customers It is also important for the brand to follow up the opinion of the customers themselves by organizing events and other options. The two ways in which MAC Cosmetics can follow up the opinions of its user and know the acceptance rate of the product in the market are: The brand can use direct emailing system in which it can ask few questions to the customers about the usage of the product and the price it is charging for the lipstick. It can also organize few exhibition in various places such as shopping malls, where the customers can easily offer some feedback. Modification to the product After getting the feedback form the customers the company needs to modify the products according the needs of the customers. For example the feedback that MAC received for the lipstick was a mixed opinion given by customers. Thus the brand can make following modification to the products such as: It can adjust the price of the lipstick as MAC offers its products at premium prices. As the lipstick is matt consumers might have problem with the excess moisture content in it if possible. Thus the company can recheck the content fo the lipstick and make it as per the need of the customers. Ways to Mitigate the Issues In case there is high response rate and still the profitability is low then the brand should check the cost of manufacturing the lipstick. Secondly cost of direct marketing should also be looked to increase the profitability. For low response rate and high cost the brand should check the comments and feedback of the customers and act accordingly. Lastly, for increasing the average order value the company should present all the complementary products and offers it is offering to the customers in its official website along with some usage demo (Verhoefet al. 2015). Type of Sales The brand can ensure one step sale in its official website where the customer can order. It can frame the page of the order stating the steps to be followed while ordering in the how to order option. Next is just after the order is place a pop-up should come stating the confirmation of the order with the tracking ID number. Lastly, the product and services should be presented in a colorful as well as jazzy manner as the brand is promoting lipstick and its richness. One step sale is supported by its online official website (Booneand Kurtz2013). Two step sale can be done by emailing the catalogues and a demo for the usage of the lipstick to the potential customers. Through this emailing system the brand can attract traffic to their online website. Conclusion From the above analysis it can be deduced that MAC Cosmetics can sue direct marketing channels through online website, emailing and others. It needs to present itself at its best to attract customers through direct marketing. Moreover, direct marketing is very helpful for the company to analyze the need and demands of the customers. References Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Edelman, B., Jaffe, S. and Kominers, S.D., 2016. To groupon or not to groupon: The profitability of deep discounts.Marketing Letters,27(1), pp.39-53. Lund, D.J. and Marinova, D., 2014, August. Managing revenue across retail channels: The interplay of service performance and direct marketing. American Marketing Association. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Risselada, H., Verhoef, P.C. and Bijmolt, T.H., 2014, March. Dynamic effects of social influence and direct marketing on the adoption of high-technology products. American Marketing Association. Van Noort, G., Willemsen, L.M., Kerkhof, P. and Verhoeven, J.W., 2015. Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. InIntegrated communications in the postmodern era(pp. 77-99). Palgrave Macmillan UK. Verhoef, P.C., Kannan, P.K. and Inman, J.J., 2015. From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing.Journal of retailing,91(2), pp.174-181. Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66.