Malcolm X and Martin Luther King, Jr. Essay - 1481 Words

Malcolm X and Martin Luther King, Jr. African Americans are fortunate to have leaders who fought for a difference in Black America. Martin Luther King, Jr. and Malcolm X are two powerful men in particular who brought hope to blacks in the United States. Both preached the same message about Blacks having power and strength in the midst of all the hatred that surrounded them. Even though they shared the same dream of equality for their people, the tactics they implied to make these dreams a reality were very different. The background, environment and philosophy of Martin Luther King, Jr. and Malcolm X were largely responsible for the distinctly varying responses to American racism. The early backgrounds of Malcolm X and†¦show more content†¦Death came for King on the evening of April 4, 1968, while standing on the balcony of his motel room in Memphis, Tennessee, where he was to lead a protest march in sympathy with striking garbage workers of that city, he was assassinated (Kete 99). After, death threats and his home being firebombed, X was shot and killed at the Audubon Ballroom in Harlem on February 21, 1965, while preparing to speak. Malcolm X’s despair about life was reflected in his angry, pessimistic belief that equality is impossible because Whites have no moral conscience. This bitterness and hatred toward Whites partially came from Malcolm’s belief that his father was killed by the Klu Klux Klan. Martin Luther King’s close family oriented background influenced his goal for a united nation. It is evident that the backgrounds of Martin Luther King and Malcolm X had great influence on how they delivered their message of equality. Their unique styles were influenced by the different environments they both grew up in. King was raised in a comfortable middle-class family where education was stressed and dreams and love were generated. Martin was very intelligent in grade school and took his education and soared until he graduated from college with a doctorate degree. On the other hand, Malcolm X came from an underprivileged home. He was a self-taught man who received little schooling and rose to greatness on his own intelligence and determination. Malcolm always made it clear,Show MoreRelatedMartin Luther King Jr. and Malcolm X1491 Words   |  6 Pagesinfluence of this period. Two strong leaders from this era were Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. made a bigger impact on the population than Malcolm X because of his speeches, beliefs, direct and peaceful activities, and the effect his death had on the population. Martin Luther King Jr.’s belief was that people of all colors, including both blacks and whites, could live in eternal peace and equality. King believed that â€Å"an unjust law is no law at all† (Dinar, par.12)Read MoreMartin Luther King Jr. And Malcolm X Essay836 Words   |  4 PagesWithout Martin Luther King, there is no Malcolm X. Without Malcolm X, there is no Martin Luther King. There couldn’t have been one without the other. They were complete opposites; they were two of the most different men. Nevertheless, they were fighting for the same thing. They were fighting for the civil rights of African Americans in a country thought to have been based on â€Å"freedom† and â€Å"equality†. These two men were brave enough to stand up for what they believed in, for what was right. They wereRead MoreMartin Luther King Jr. And Malcolm X811 Words   |  4 Pagesmisconstrued as a harangue. To be more precise, Malcolm X’s outcries can be deemed as both impolitic and radical. There is often a dichotomy between Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. is often noted as taking the most agreeable tactics in order to translate his message. Malcolm X, radically different, approached racism in a more contentious rendering in an already contentious standing. Radical change calls for a radical movement, Malcolm X demanded an American form of equality, inRead MoreMartin Luther King Jr. vs. Malcolm X997 Words   |  4 PagesMartin Luther King Jr. vs. Malcolm X Martin Luther King Jr. and Malcolm X both fought for the same goal, but had different ways of achieving this goal. They both fought against civil rights and were leaders in the civil rights movement. The way they were brought up is a good explanation for their differences; King was brought up in a wealthy family, while X was raised in the ghetto to a poor family. Both fought against unfair laws, Social Discrimination, and Racial segregation, but theyRead MoreMalcolm X vs. Martin Luther King Jr.1723 Words   |  7 Pagesthis momentous time in United States history. Speeches during this period served as a means to inspire and assemble a specific group of people, for Dr. Martin Luther King Jr. and Malcolm X it was the black community that needed to rise up in hopes of achieving equal rights and voting rights for the blacks. Dr. Martin Luther King Jr. and Malcolm X were two of the most prominent leaders and orators at the heart of the Civil Rights Movement. Although both leaders possessed the same objectives, theirRead MoreMartin Luther King Jr. vs. Malcolm X1263 Words   |  6 Pages* Dr. Martin Luther King Jr. and Malcolm X are two people on different ends of the scales, with totally different up-bringings. * King was brought up by a rich black family,with a good education, and a good chance at life. He was a black aristocrat, and a wealthy man. * Malcolm X was brought up in the ghetto, and had to learn to defend himself against racist white children. He was deptived of his father, who was found dead, murdered by a white mob. His mother became mentally ill so he wasRead MoreMalcolm X Vs. Martin Luther King Jr. Essay1717 Words   |  7 Pagesthis momentous time in United States history. Speeches during this period served as a means to inspire and assemble a specific group of people, for Dr. Martin Luther King Jr. and Malcolm X it was the black community that needed to rise up in hopes of achieving equal rights and voting rights for the blacks. Dr. Martin Luther King Jr. and Malcolm X were two of the most prominent leaders and orators at the heart of the Civil Rights Movement. Although both leaders possessed the same objectives, theirRead MoreDifference Between Martin Luther King Jr. And Malcolm X987 Words   |  4 PagesDifference in Approaches Between Martin Luther King Jr.and Malcolm X During the Civil Rights Movement, African Americans, both men and women, fought for basic human rights and opportunities that should have never been taken from them in the first place. These were rights that every being was born with, so it was a very frustrating and exhausting situation to be demanding to be viewed as an equal in a society that thought otherwise. Martin Luther King, Jr. and Malcolm X were two of the most prominentRead MoreCompare the Philosophies of Martin Luther King, Jr. and Malcolm X976 Words   |  4 PagesCompare the philosophies of Martin Luther King, Jr. and Malcolm X. how their goals for the African American community similar and/or different? How their strategies for reaching those goals similar and/or different? During the past century there were two influential people Martin Luther King, Jr. and Malcolm X who grappled with the problem of inequality between black and white people. They both wanted to bring hope to blacks in the US through their powerful, hard-hittingRead MoreThe Beliefs of Martin Luther King Jr. versus Malcolm X Essay1208 Words   |  5 Pagesof Martin Luther King Jr. versus Malcolm X â€Å"I have a dream, that one day little black boys and black girls will join hands with little white boys and white girls and walk together as sister and brother.† (de Kay 75)†¦Martin Luther King Jr. During the past century, the United States of America has wresled with the problem of inequality between black and white people. Two influential people who helped to combat racism and the inequality of man were Martin Luther King Jr. and Malcolm X. Martin

The Brake System of a Motor Vehicle Free Essays

With advances in automobile technology, braking systems have also been constantly evolving to offer precision braking facility in modern cars. The two prime braking technologies developed over the course of time are drum brakes and disc brakes. In the following essay I am going to describe the two different types and point out the advantages and disadvantages of drum and disc brakes. We will write a custom essay sample on The Brake System of a Motor Vehicle or any similar topic only for you Order Now Before we make a distinction between discs and drums, let me explain the basic working principle of any braking system installed in cars. When brakes are applied, vehicles come to a halt through application of friction against the wheels. Heat is generated in the process. The conversion of kinetic energy of the rotating wheels into heat slows down the wheel. Early automotive brake systems used a drum design at all four wheels. They were called drum brakes because the components were housed in a round drum that rotated along with the wheel. Inside was a set of shoes that, when the brake pedal was pressed, would force the shoes against the drum and slow the wheel. Fluid was used to transfer the movement of the brake pedal into the movement of the brake shoes. The newer one, the disc brake, works on the same basic principles to slow a vehicle, but their design is far superior to that of drum brakes. Instead of housing the major components within a metal drum, disc brakes use a slim rotor and small caliper to halt wheel movement. Within the caliper are two brake pads, one on each side of the rotor, that clamp together when the brake pedal is pressed. Once again, fluid is used to transfer the movement of the brake pedal into the movement of the brake pads. Now I will highlight the difference between drum and disc brakes. Which brake system are better and why, if any?! Disc brakes operate better than drum brakes because of the difference in dissipation of heat in both systems. The drum brake is an internal system, with the brake pads being held inside of the brake drum. As such, it is easy for heat to build up inside the unit. When heat builds up, the brakes fade and loose their stopping power. Disc brakes, on the other hand, are more exposed. This allows for the brake disc and pads to cool much easier and for the brakes to hold their stopping power. Disc brakes also perform better in wet weather, because centrifugal force tends to fling water off the brake disc and keep it dry, whereas drum brakes will collect some water on the inside surface where the brake shoes contact. The advantage of drum brakes is that they are much cheaper to manufacture than disc brakes. Also when having brake work done, the replacement of drums or shoes is less expensive than that of calipers or discs. As well, drums can double as a parking brake, further reducing the cost of production of a vehicle. With disc brakes on all four wheels, manufacturers have to build a separate parking brake in the brake rotor, adding to its cost. All in all, the main reason that drum brakes are still in use is because of cost. Today most cars have a combination of disc brakes and drum brakes in their functioning. Braking causes the car’s weight to shift forward, and as a result about 70% of the work is done by the front brakes. By fitting disc brakes to the front wheels and drum brakes to the rear wheels, manufacturers can provide most of the benefits of disc brakes while lowering costs. How to cite The Brake System of a Motor Vehicle, Papers

Genetically Modified Organisms -10 Different Examples Of Food Crop

Questions: 1. Genetically modified Food: Definition and meaning? 2. Benefits and Dangers of GMO? 3. 10 different crops from GMO: The Need for it? 4. Microbiology and GMO? Answers: Introduction The report shall put an insight in GMO or genetically modified food and its use in the daily life of modern day. The crops produced out of GMO and the benefits of such food in the society. Further in a globe of reducing resources and growing demand the role of GMO would be elaborated herein along with the microbiological effects of GMO. Nevertheless, the dangers of GMO in the human life is also elucidated to build a whole some picture of genetic modification in food, as practiced along with 10 different examples of food crop that have seen genetic modified cultivation. 1. Genetically modified Food: Definition and meaning Genetically Modified Organism or GMO in food is not a new story for all in the globe of this millennia. This process entails a laboratory process where the DNA of one species is artificially extracted and put into the genetic formation of a plant or animal to see the better qualities of the artificially injected genes in the plant or animal. The product is transgenetic organisms that have undergone genetic modification (Gruissem, 2011). When a plant species is added with certain genes the plant grows differently with the added or modified qualities or genes that have been made out of the genetic engineering. This ensures that the plat have an enhanced quality of growth and production that was not possible in its original or natural genetic form. Thus the genetic modification brings in the qualities like resistance to specific plat disease or fungus, enhanced production of crop, reduced vulnerability to the climatic disorders while growing the plant making the genetic modifications, a lterations to the organism or plant species developed (Ismat, 2015). The world is bending towards the genetically modified food as the predictability of the crop and quality is higher than the non mutated plants. However, the counter argument is that the circumvention of natural laws has lead to high mutation that has lead to unpredictable changes and has lead to toxic and allergic reactions on animal species feeding on them. Nevertheless, genetic mutation have been practiced for centuries that have lead to selective breeding, tissue culture, hybrid formation those produce better plants but this have no effect in terms of changing the natural laws of plant growth and production as GMO has. 2. Benefits and Dangers of GMO The world has experienced both the benefits and dangers of genetically modified food in last decade. The benefits suites when the production of crop is more, the amount of grain and the quality of the grain and the outputs are greater than non modified genetic products or grains. Since selective genes those enables plants to develop few qualities those ensure that the grower gets the desired benefits for what he sows, the GMO food is a pertinent choice among the producers. The benefits are there where the producer can grow more crops in the previously allocated space where the guarantee of the crop production is more due to genetic modification of the plant. However, when looked deep the process also entails an unpredictable result which may have imprecise results when put to test (McNeil, 1993). Living modified organisms are unprecedented in result generation so what is to be expected remains a question that is answered only when the production and consumption cycle is completed. A small electrical pulse or a very small syringe may do the modification in the host cells to produce or have the qualities those in the natural world it never had those benefits the plat growth, sustenance and production. Human since 14,000 years have used selective breeding of domesticated plans to produce the outcome that suites the artificial selection. These methods have given the human an edge over the natural disasters and traits of plants that could only grow and produce in certain condition (Kuntz, 2003). These have led to consistency of production that fed the human population for centuries. This mix of similar specie is called cisgenic while if the species contain oligonucleotides from different species is called transgenic combinations which may contain synthetic sequencing of DNA too. Benefits in gene therapy are where pharmaceutical drugs are produced or in the golden rice like plant modification those are resistant to herbicides. The same technique used in human body to identify few cellular structures and movement for medicinal causes are called GFP (Genetically Florescent Protein) for human diseases are beneficial (Richardson, 1985). Again, modified genetically are few modified bacteri a for protein insulin production to treat diabetics. Corn, carrot, tobacco are few crop variety to name those have been modified for therapeutic purpose and to be naturally resistant to any fungal infection those may destroy them. Nevertheless the genetically modified food controversies have been a big chapter of study in such genetic modification days. There is a common consensus that genetically modified food consumption have no effects on human health and the study to infer whether such product is substantially no harming to the consumer is on. No report of human health case have been detected yet from genetically modified food yet and in US and CANADA the use of GMO or non GMO food are not considered different and are marketed without any such labels. Thus in human food consumption the product of GMO had been beneficial as per the cases registered under US food and Drug authority (Smith, 1999). However, few organizations like Greenpeace, Organic Consumer association have complain that states the risks are not adequately identified and thus the outcomes is yet to be judged as good or bad (Zhu, 2010). Few have to say the long term harm is yet to be identified while the food derived from GMO needs mandatory labelling. Further effect on environment, rigor of regulatory health processes, mixing of non GMO with GMO foods are to be further tested before such communalisation is done. The danger is post 1960s the labelling of food those have no artificial sweetener, preservatives, flavours are been considered organic food which have no issues of Genetic modification in them, creating a halo effect (Don, 2010). The US perceptions show that the public eating genetically modified food is harmful and they have expressed consumer controls over such food being eaten. Hence the dangers in perception remains while the benefits of having crop without any hindrance with specific qualities too also remains vibrant. 3. 10 different crops from GMO: The Need for it The various GMO food now found to be grown and consumed across the globe are like rice, corn, tomatoes etc. Thus the food those are modified and placed is seen in a brief (Hansen, 2011). Soybeans: Soybeans all across the globe (59%) are genetically modified as on 2007 report of production. Used by both humans and cattle 40 million tonnes go to Europe itself to feed the domesticated cattle like cow, swine, chicken as well as used in many a food additive as consumed by Human. Maize: Maize is the leading growing plant of Europe and is meant for animal feed and starch industry. Such crop is insect resistant, herbicide tolerant and US produces 80 % of the genetically modified maize. The maize goes into food product like cornflake, popcorn, canned sweet corn etc. Half of the starch produced from maze goes into food in Europe. Wheat: No genetically wheat is not grown in any place on earth now but since 2004 it was prominent. Farmers fear that the markets like Asia and Europe would reject such product but the benefits have been the GMO wheat has had better herbicide resistant reducing the cost and enhancing the chance to predict the outputs of the planted crops. Rapeseed: Even few decades back rapeseed was not a staple crop in North America but the use of the same in margarine have increased the production. Further its use as industrial oil, biodiesel, lubricants have increased the need for its use. Canada and US have used rapeseed for food and fodder of animals in the resent years and have also shown effects on health like lowering cholesterol and increased vitamin E in its content. Further the efficiency of rapeseed in herbicide and weed control have enhanced its use and production among the north American farmers in the recent days. Sugar beets: The GMO sugar beets are tolerant to the herbs and fungal damages. The beet had been approved for imports and food and animal feed processes but is yet to be cultivated in large quantities. This herbicide resistance have made the production of sugar beet easy and alternative weed resistant plant in the field. The field trials of sugar beets in the US have met the expectations and the study show a 100 USD savings on herb detection and destruction of GMO Sugar beets. Potato: The use of potato in starch industry as well as food crop is being done on GMO platforms where the Europe shows that one in every four cultivated seed end up as food for people and the rest goes for starch or animal fodder. The starch produced by Potato is good for animal fodder and human nutrition where the use and emphasis of Amylopctin is 80% and very necessary for the use of it. The GMO to get herbicide resistant potato with enhanced amount of the needed starch is been promoted. The GMO potatoes have shown resistant to pest and diseases as well making the use and need for such potato very demanding in the international market (Richardson, 1985). Rice: Rice is a staple food for half of the global population and is considered to be a source of economy strength measurer in Asian nations. The GMO rice is now on fields in many a nation but still in a nascent stage as the large scale production is yet to start. Controlling weeds is reason 80% of the rice fields prefer. New ways of competing pests and diseases in crop as well as get modified rice with enriched vitamins are the reason the GMO rice finds use. Other use is flooding resistant, salinity resistant rise breeds to be grown in parts and conditions previously incapable of rice production in major areas of China, India and SE Asian nations. The cultivation in near future is expected for the GMO rice in major parts of Asia soon. Cotton: Cotton not only provides fibres for cloth and textile but is also important as animal feed. GM cotton in China, India and US have shown greater production and a drastic reduction of price of pesticides. This has modified the use of cotton as cash crop for a vast number of people in the subcontinent. Interestingly the allergenicity of the GM plants has been reduced with the commercial use of the cotton which has shown no adverse effects on users yet (Kuntz, Marcel, 2012). In this regard the genetic biologist has predicted that the GM can be used in reduction of allergies too creating hypo-allergic reactions on the users. Nevertheless, products with one genetic difference are different from products with multiple genetic modifications and needs more tests before deemed fit for human or animal use (Parul, Goyal, 2011). 4. Microbiology and GMO The GMO or modifications are part of the microbial world connections too. Each microbiologist has made it clear that the use of genetic modifications needs testing before use on the people. The long and short term effects are yet to be tried and discovered while the mandate of using the same in treatment of disease and recovering the deficiencies are huge along with nutritional benefit additions. The field of microbiology is involved in identification and development of the genetic characters of plants to make them more sustainable with identification of the genetic structures (Miura, Natsuko et al, 2008). Conclusion The report had an inward look into both pros and cons of genetically modified food items in the human body. The positivists are more and thus the future of genetically modified food is great too but the effort to neutralize the effects of GMO on human and animal health on the long run is on. The future seems bright when the globe would have enough to eat and feed its people with no alteration of the volume needed and in a globe of poverty and hunger the human would sustain without the dire need for food to live upon. Further the dietaries can be improved with use of such food with added nutrition that would benefit millions and more land which are no cultivated can be brought under cultivation. List of references Ahmadov S., Ismat. 'Genetically Modified Organisms Is A Serious Threat To Biodiversity Of Azerbaijan'. gmo (2015): n. pag. Web. C.F., Zhu. 'Vitamin, Protein And Essential Mineral Enhancement Of Cereal Crops For Food Security'. gmo (2010): n. pag. Web. 'Chinese Consumers Attitude Towards Genetically Modified Foods-Taking Genetically Modified Soybean Oil As An Example'. J Food Process Technol 5.12 (2014): n. pag. Web. 'Detection Of Genetically Modified Food: Has Your Food Been Genetically Modified?'. The American Biology Teacher 64.6 (2002): 433-442. Web. Don,. 'Rheology Division Connects Scientists From Across The Globe In Ghent'. CFW (2010): n. pag. Web. 'Genetically-Modified Soybeans'. Food and Chemical Toxicology 34.9 (1996): 924. Web. Gruissem, W. 'Crop Biofortification-GMO Or Non-GMO'. Journal of Biotechnology 150 (2010): 116-116. Web. Hansen, Ryan Christopher. 'Developing Internationally Uniform Liability Principles For Harms From Genetically Modified Organisms'. SSRN Electronic Journal n. pag. Web. Kuntz, Marcel. 'Destruction Of Public And Governmental Experiments Of GMO In Europe'. GM Crops Food 3.4 (2012): 258-264. Web. McNeil, Adrian. 'Why Hindustani Musicians Are Good Cooks: Analogies Between Music And Food In North India'. Asian Music 25.1/2 (1993): 69. Web. Miura, Natsuko et al. 'Cell-Surface Modification Of Non-GMO Without Chemical Treatment By Novel GMO-Coupled And -Separated Cocultivation Method'. Appl Microbiol Biotechnol 82.2 (2008): 293-301. Web. Parul, Goyal. 'Factors Influencing Public Perception: Genetically Modified Organisms'. gmo (2011): n. pag. Web. 'Retraction: GMO Debate: Inconclusive'. Front. Genet. (2013): n. pag. Web. Richardson, T. 'Chemical Modifications And Genetic Engineering Of Food Proteins'. Journal of Dairy Science 68.10 (1985): 2753-2762. Web. Smith, Suzanne. 'Genetically Modified Food'. New Zealand Journal of Geography 108.1 (1999): 32-32. Web.

Direct Marketing Method Of MAC Cosmetic †MyAssignmenthelp.com

Question: Discuss about the Direct Marketing Method Of MAC Cosmetic. Answer: Introduction Direct marketing is one of the methods of marketing that the company adopts to offer its products to the customers. It is a promotional method used by an organization to present its products directly to the consumers instead of hiring an advertising agency to sell its product. It is also known as a target market strategy a company uses to present important information about their products that could be of potential interest to the customers (Lund and Marinova 2014). Some of the direct marketing tools that the company adopts are social media, text messages, emails, online advertisement display and others (Risseladaet al. 2014). The report will discuss about the direct selling method used by MAC Cosmetics to market their lipstick to the potential customers as well the existing customers. Further it will discuss the efforts taken by the company t connect to the customers directly and improve on their feedbacks. Product description MAC Cosmetic is a well-known brand for cosmetics both for men and women. The company has used various market reaching strategy to sell its products such as franchisee partners, online marketing, banner ads and others. However, it was noticed by the company that the previous marketing strategies did not prove to be that successful for the company. Thus is because some of the franchisees were not giving proper efforts to increase sale and it was being difficult for the company to track all its franchisee partners. Thus, the brand decided to put forward its new matt lipstick to the customers through direct marketing activity. Lipstick will be in various colors to suit each skin tone. Supply in Conjunction with the Product Direct marketing of the product will also offer various other appealing products with it. The products will be available in combos or in complementary with the newly invented lipstick. Some of the conjunction supply the company will offer with the lipstick is a lipstick remover or a lip liner to the customers. This is done to make the customer feel motivated to buy the products and will allow the company to be successful in their marketing plan. However, the conjunctions offered by the company in not the only way it motivates its customers. It has other plans and strategies too in order to make it direct marketing plan successful (Belchet al. 2014). Ways to consult the team The company needs to present these plans with its team members and consult them before executing the plan. This helps them to know the quality of their plan and the chances of success. Moreover, it will also allow the members of the organization to feel involved in the decision making of the company (Moriartyet al. 2014). There are three ways the company can consult their team about their offers and plans. The company can hold meeting on the daily basis to share the plan it has thought about for its new product launch. It can ask its employees involved in marketing team to prepare a presentation themselves for the launch of the new product to know their ideas as well. Lastly, it can ask the team members to modify the idea that the company has thought about marketing the new product. Procedure to respond for the offer from the Customer Customers are the main source of the brand to analyze the acceptance of the ideas and offers put forward by the company in the market for its new lipstick. However, it is necessary to know the response of the customers (Edelmanet al. 2016). MAC Cosmetic is planning to market its new lipstick launch through social media and thus can know the response of the customers in the following way: The company can send a form to the customers through emails and messaging that will consist of number of questions regarding the offers and the complementary they are giving with the lipstick. It can also analyze the acceptance of the offer by viewing the number of times customers are ordering the product from its website. Offers to Potential Customers Potential customers are those that the company wants to target in near future for expanding its existence in the market. Moreover, MAC Cosmetics target medium age rich customers that can afford the premium pricing strategy used by the company. However, presently the brands wants to targets the young customers for its new range of lipstick. Thus the company will allow offers to the product by way of discount of 25 percent to its lipstick in its first month of launch. It will also offer some free products with the lipstick such as sample foundation sachets and others. This will motivate the young generation to buy the products (Vinereanet al.2013). Offers to the Customers The brand also has certain plans and offers for the existing customers of the company for motivate them to have the trust in them. Thus, the brand will also give extra 10 to 20 percent off to the customers who have been their continuous customers. For the purpose the brand will register the customers before the launch of the lipstick to keep a track of their loyal customers. Together with this it will also offer free lipstick usage demo to the customers in it company owned store. Two Feedback giving channels for customers The online website of MAC Cosmetics through which it sells iys products and offers will also be used by the company to get feedback of the customers about the new lipstick and the quality. The online website has a comment option where the customers can comment about the product and their expectations from the product. Other way is the grading systems that the brand follows in which the customers can rate the product from 1 to five. These two feedback giving system will be available for the customers to help them make further modifications (Van Noortet al.2015). Two Ways to follow up with the Customers It is also important for the brand to follow up the opinion of the customers themselves by organizing events and other options. The two ways in which MAC Cosmetics can follow up the opinions of its user and know the acceptance rate of the product in the market are: The brand can use direct emailing system in which it can ask few questions to the customers about the usage of the product and the price it is charging for the lipstick. It can also organize few exhibition in various places such as shopping malls, where the customers can easily offer some feedback. Modification to the product After getting the feedback form the customers the company needs to modify the products according the needs of the customers. For example the feedback that MAC received for the lipstick was a mixed opinion given by customers. Thus the brand can make following modification to the products such as: It can adjust the price of the lipstick as MAC offers its products at premium prices. As the lipstick is matt consumers might have problem with the excess moisture content in it if possible. Thus the company can recheck the content fo the lipstick and make it as per the need of the customers. Ways to Mitigate the Issues In case there is high response rate and still the profitability is low then the brand should check the cost of manufacturing the lipstick. Secondly cost of direct marketing should also be looked to increase the profitability. For low response rate and high cost the brand should check the comments and feedback of the customers and act accordingly. Lastly, for increasing the average order value the company should present all the complementary products and offers it is offering to the customers in its official website along with some usage demo (Verhoefet al. 2015). Type of Sales The brand can ensure one step sale in its official website where the customer can order. It can frame the page of the order stating the steps to be followed while ordering in the how to order option. Next is just after the order is place a pop-up should come stating the confirmation of the order with the tracking ID number. Lastly, the product and services should be presented in a colorful as well as jazzy manner as the brand is promoting lipstick and its richness. One step sale is supported by its online official website (Booneand Kurtz2013). Two step sale can be done by emailing the catalogues and a demo for the usage of the lipstick to the potential customers. Through this emailing system the brand can attract traffic to their online website. Conclusion From the above analysis it can be deduced that MAC Cosmetics can sue direct marketing channels through online website, emailing and others. It needs to present itself at its best to attract customers through direct marketing. Moreover, direct marketing is very helpful for the company to analyze the need and demands of the customers. References Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Edelman, B., Jaffe, S. and Kominers, S.D., 2016. To groupon or not to groupon: The profitability of deep discounts.Marketing Letters,27(1), pp.39-53. Lund, D.J. and Marinova, D., 2014, August. Managing revenue across retail channels: The interplay of service performance and direct marketing. American Marketing Association. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Risselada, H., Verhoef, P.C. and Bijmolt, T.H., 2014, March. Dynamic effects of social influence and direct marketing on the adoption of high-technology products. American Marketing Association. Van Noort, G., Willemsen, L.M., Kerkhof, P. and Verhoeven, J.W., 2015. Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. InIntegrated communications in the postmodern era(pp. 77-99). Palgrave Macmillan UK. Verhoef, P.C., Kannan, P.K. and Inman, J.J., 2015. From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing.Journal of retailing,91(2), pp.174-181. Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66.

A Few Ideas on Writing Answers to Sample Extended Response Essay Questions

A Few Ideas on Writing Answers to Sample Extended Response Essay QuestionsSample Extended Response Essay questions are an essential element of writing your essay. In fact, they are a necessary part of your essay. There is no way around them if you want to get anywhere in college. The questions are there for you to answer so that you will have a more thorough and substantive analysis of the content of your essay.Therefore, while they are typically the first thing to go, sample essay questions are not exactly the last thing you need to do. There are many other essays that you can use to help prepare for these questions and when you do prepare, make sure you spend time doing so. That means before you start to read the questions, reviewing the content of your essay, and/or writing your essay. When you begin the entire process of preparing for these essay questions, it makes sense to be as prepared as possible so that you will have all the tools you need to have a successful essay. Your p reparation will also help you to be more confident about how well you can write the essay and therefore, easier to answer the questions.It should come as no surprise that it takes time to write a good essay and sample extended response essay questions are no exception. In fact, the amount of time needed to complete an essay is related to the length of the essay, the length of the answers, and the length of the questions themselves. In addition, it is important to note that a student who is new to writing a response essay will have a harder time writing a response essay than someone who has a thorough and polished writing background.Grammar software is a great resource for those who are trying to write essays. The software can help you by suggesting appropriate endings and beginnings to sentences and paragraphs. It can also make suggestions as to where to place or include punctuation.If you are not quite sure what the question is asking, consider the writer of the question to be a he lpful resource. In fact, most questions ask for examples. And even if the writer does not offer examples or provide links to examples, remember that the question is actually asking you to provide examples and references to support the content of your essay.Consider your essay questions as free coaching is perhaps your best ally when it comes to getting through the tougher parts of writing an essay. After all, a good writer is one who knows how to ask for help. The writers who are prepared to ask for help and are prepared to answer the questions are usually the ones who are most likely to be successful at this level of writing. So make sure you spend some time on practice essays to get familiar with the different types of questions and to learn to write the best answers to these types of questions.Remember, the sample extended response essay questions are not to be taken literally and that there is no right or wrong answer. In fact, the purpose of these essay questions is to get you to think about the piece of writing and not necessarily as a true test. They are not meant to prove your points and the ability to write them is something that is a function of the writer and the quality of their work rather than one's ability to write or the skills they have been taught.Finally, keep in mind that the main point of an essay is to make a point or to convey a message. When you have done that, you will be able to effectively answer any sample extended response essay questions.

7 Questions to Answer in Your Business Pitch

7 Questions to Answer in Your Business Pitch At its core, a business pitch is a presentation given to an investor, inviting him or her to consider investing in your business idea. This can be done in several different ways - online and via e-mail, in-person, or through requests for pitches/proposals. With nontraditional methods employed by the influx of business incubators and accelerators in most major cities, the business pitch has replaced the business plan as a buzzword among start-ups. From the idea of an elevator pitch (which is basically your business pitch in the few minutes it takes to ride an elevator with someone), to the 30 to 50-page business plan, the business pitch falls somewhere in the middle as a way to attract investors and to convince them to fund your entrepreneurial idea.So, do I even need a business plan if I have a business pitch?So, do you even need a business plan at all? In her article in Forbes, Sabrina Parsons, CEO of Palo Alto Software, expresses concern over the assumption that a business plan is a thing of the past. While she admits that the days of 30 to 50-page business plans might be over, she points out that a true venture capitalist will want to see the numbers and details that a business plan provides.So, go ahead, pitch, she writes. Dont send a business plan to anyone. But you better have done your homework and have all the research somewhere so that when that Venture Capitalist asks you a pointed question about why your forecast is realistic, you can launch into an intelligent response that covers your market, the size, the competition, and your pricing, which will show that Venture Capitalist you actually do know what you are talking about, and could potentially implement this business.The lesson here is that you cant have a great business pitch without a great business plan to give it a backbone. But once thats the case, and youve done your research, here are seven questions you should be ready to answer during and after your business pitch presentation.Question 1 - What is the competitive landscape?Any business plan or business pitch needs to contain a solid picture of the competitive landscape surrounding the proposed business. Who are the competitors? What are their strengths? What are their weaknesses? What do they do that you plan to do better; or in other words, how do you plan to compete with them?Understanding the competition is a large part of running a successful business. In the same sense that when pitching a novel to a publisher, a novelist will need to know the sales statistics of other writers who have successfully published in their intended genre, and how he or she will be different from those writers - you need some numbers to run by your potential investors to show them the high odds of your business being a success. In the simplest of terms, you need to know and be able to clearly present what else is out there thats similar to what youre doing, and know details like what theyre charging and whats included. Not only wi ll this help you to potentially fill in gaps in service or product offerings that other businesses are providing, it will also help you to narrow down the revenue you can expect to make by looking at the revenue of similar businesses.Question 2 - Who is the market for what youre offering and how do you plan to reach them?The next information that needs to be a part of your business pitch is the market for what youre offering and how you plan to reach that market. This can include demographics of your intended clients or customers. Being as specific as you can be in delineating each possible demographic will assist later - after your business is up and running - in designing specific marketing campaigns on social media or elsewhere. Such campaigns are targeted as narrowly as possible when optimized to reach the best audiences, so knowing these details on the front-end of your business preparations will be valuable insight.Knowing your market will also help you to tailor your busin ess website content. If youre like most start-ups, your online presence is essential to what youre doing and a website (or social media) is required. Distinguishing your market will help your website reach the right audience and project the right brand image you are seeking to build.Question 3 - What will you sell/offer and how much will you sell/offer over the next 12 months? What about the next 5 years?This information should include details about the product or service you plan to offer in your entrepreneurial activities, as well as a forecasted volume of sales. These numbers should be based on solid research, with numbers reflecting current market trends and statistics. Whatever information you find thats relevant, document it and its source, keeping in mind to pull numbers only from valid, trustworthy sources.Your sales goals should also be divided into periods - for example, the first year of business operation and the first 5 years of business operation. The business plans that do this correctly can also project further than 5 years. This shows your investor that you are prepared for things like changes in the market, and have set realistic sales goals to help you to keep up with how your sales are doing despite such changes. Even if you arent completely sure of how the outlook of your sales will look within the next 5-year timeframe, planning for these long-term goals keeps you looking like youre on top of your game (even if you arent!).Having a forecast of your sales goals will work to your advantage in two ways. First, it will help you to set goals along the way - daily, monthly, or quarterly - and provide a well-researched reason behind the goals you set. Second, it will give venture capitalists a glimpse of the kind of revenue you plan to generate through your business, and essentially help them to get a bigger picture of whats in it for them if they choose to invest.Question 4 - What are your overhead and inventory costs over the same timefra mes?Everyone has heard the adage that you have to spend money to make money. The overhead and inventory cost calculations that should be a part of your business plan and business pitch involve this exact concept. Investors know that these are numbers that will affect the bottom line, so they cant be overlooked when planning your business, even as part of the pitch. You need to know what it will cost to run the business you plan to run, and how much money needs to be spent up front to reach the point where revenue can be made. Without these details, it will seem as if you havent planned your business from a practical standpoint, which is a red flag to potential investors.You need to know exactly what will be required to have in your inventory, as well as the overhead that will be required in the basic operation of your day-to-day business dealings. Will you need a printer? Put that on the list. What about ink for the printer (which is expensive!)? Put that on the overhead cost list, as well. If a potential investor looks at your overhead costs and notices that you havent determined these costs from a realistic vantage point, your entire business idea will start to not hold water.Question 5 - What is your timeline and your plan to implement this timeline?When hearing your business pitch, a potential investor will want to know about your timeline for the business, and your plan to implement that timeline. For example, youll need to estimate important start dates for expenses incurred in the process of conducting your business. When will your storefront be open, and what will it take to get to that point? Five months into your storefronts being open, what do you expect to see as far as sales and inventory costs?This timeline will sync with your long-term plans for cost and inventory, as well. Together, they will present an overall picture of how well you have planned out your business. In short, they will either make or break your business pitch!Question 6 - How will you use the money invested in your business?Venture capitalists are less likely to finance your business idea if they worry their money will be mismanaged. Because of this reality, most will want to see a detailed estimate of how the money that is invested will be used and accounted for. Within this analysis, they want to see that youve realistically planned for the business expenses that you will incur in the process of opening and running your business. They also want to make sure that youve included budgets for everything from assistants to paper to storefront costs if you are opening a brick-and-mortar store. Put simply, they want details about where the money is going and how it will be accounted for at all stages of the business enterprise - from planning, to execution, to managing for longevity.Question 7 - What can investors expect to receive in return for their investment?In addition to full disclosure of how their money will be spent in the day-to-day operations of a business, investors will, of course, want to know the return they can expect to receive for their investment. As the part of your business idea that is likely to be the most attractive facet to an investor, this ROI is the true selling point of the entire pitch. No investor will want to put money into something that will lose money for him or her, and this promise (or suggestion, rather) of a return on his or her investment is the part that must be solidly presented, with numbers to back it up. Investors also want to see that you have the business acumen to understand how to handle their investment wisely, and, hopefully, to not lose money in the process of trying to gain it. Once you have investors convinced that you know what youre doing - that youve run the numbers multiple times and are prepared for a myriad of potential problems - youll have their ear and their money.Final noteA business pitch and a business plan are likely to be looked over if they are full of grammar, sp elling, or punctuation errors. Dont forget to have a second pair of eyes look over all of your writing - both for the business plan and for the presentation materials that you might be putting on PowerPoint slides or other software. Even the best-organized business plans can look unprofessional with just a few small grammar errors, as investors will wonder why youve allowed something so important to you to be overshadowed by misspellings and mistakes. Put simply: If your business plan and business pitch are rock solid, be sure your grammar, spelling, and punctuation used to relate them are equally as solid.

The Optimal Bar Top Height

The Optimal Bar Top Height The most common height for a bar top, whether it is a kitchen breakfast bar, a basement wet bar, or a commercial bar down at the corner pub is 42-inches. Construction Conventions Standard conventions support the 42-inch bar height. Most pre-made backsplashes are four to six inches tall. When that height is added to the standard countertop height, the backsplash can slip underneath the overhang of the finished bar top for a smooth transition. Comfort The optimal and most ergonomic height for a top that services both the seated and standing user is 42 inches. With a bar stool of the proper height, it is comfortable to sit at a 42-inch bar. This is also a comfortable height for most people to lean against. Additionally, the bar top at this height is in easy reach of a standing person, so they can set their food and drink down without leaning over. A bar top is typically too high to serve as a good seated work surface and is mainly useful for leisure activities. The Multiple Benefits of Bars The main benefits for a bar top come from one person working standing up on one side and another sitting on the other. The bartender has a comfortable height to prepare drinks on his feet and the customer has a comfortable height to drink them while on a seat or standing. The standing bartender is also at a comfortable height to engage the seated customer, whether for the simple business transaction or for the age-old tradition of chatty banter or deep heart-to-hearts that often happen in this setting. The other benefit of a bar top is its aesthetic appeal. In another common context for bars: A kitchen bar top can divide the space up nicely by serving as a transition area, between the cooking area and the eating area.